Coup de Poing, the engagement marketing agency — brand film

Coup de Poing — brand film: descriptive transcript

A 1 min 18 sec film with an English voice-over. This transcript gives the voice-over, the on-screen text and a description of the images, in film order. It is a complete text alternative (accessibility) and content that search engines and AI assistants can read.

0:00 – Opening: customer relationships

• Image: on a black, purple and orange background, the Coup de Poing logo. The orange dot of the "i" comes to life and becomes a glowing line that guides the whole film.
• On screen: "The engagement marketing agency"; "Loyalty · Referral · Incentives · Rewards".
• Image: three scenes follow one another: a customer pays at a shop counter; a partner and a craftsman talk in a workshop; three colleagues celebrate a result in front of a laptop.
• On screen: "A customer who comes back." with "+120 points"; "A partner who recommends you." with "Invitation accepted"; "A team that goes the extra mile." with "Goal achieved". The camera then pulls back on the three scenes, linked by the glowing line: "Every interaction is an opportunity to build a stronger relationship."
• Voice-over: "A customer who comes back, a partner who recommends you, a team that goes the extra mile. Every interaction is an opportunity to build a stronger relationship."

0:13 – Designing and running programmes

• On screen: "Design.": five cards "Criteria", "Status levels", "Goals", "Tiers", "Rewards". "Engage.": a phone shows "My programme" with the notifications "New monthly challenge" and "+50 points".
• Image: four portraits appear one after another: "Your customers", "Your distributors", "Your sales teams", "Your employees".
• Voice-over: "At Coup de Poing, we design and run relationship marketing programmes for your customers, your distributors, your sales teams and your employees."

0:23 – Our solutions

• Image and text, one scene per verb: "Build loyalty." (a hand takes a loyalty card out of a wallet); "Encourage referrals." (two friends share a smartphone in a café); "Engage your networks." (a speaker addresses the audience of a convention); "Reward engagement." (headphones, a water bottle and a game controller).
• Voice-over: "Build loyalty. Encourage referrals. Engage your networks. Reward engagement."

0:30 – What sets us apart

• On screen: "What sets us apart"; "Bringing expertise together." Five expertise icons converge on a first point of the line, which then links "The concept", "Activation" — completed by "and bringing the Coup de Poing Data Platform to life" — and "Loyalty".
• Voice-over: "What sets us apart: bringing together the right expertise to support you. From concept to activation, supporting you for the long term."

0:38 – Our expertise

• Consulting — "Set the course." Three people arrange orange and purple sticky notes on a large sheet. On screen: "Understanding the challenges", "Customer journey optimisation", "ROI", "Brief approved".
• Creative — "Spark desire." Two creatives work on a computer in a studio. On screen: "UX & design", "Brand guidelines", "Programme identity".
• Technology & data — "Manage." Three developers in front of a screen; lines of HTML code scroll in orange around them. On screen: a "Programme management" dashboard with "AI rules engine", "Registered", "Active", "Inactive (60 days)". Bottom left, the "Coup de Poing Data Platform": binary data (0s and 1s) flows into three turning gears and comes out as three loyalty actions: "Points", "Challenges", "Rewards".
• Programme activation — "Sustain engagement." A woman uses a tablet at the office; the app shows "My programme", "Gold status", a "Monthly challenge" card ("Take the challenge and win!") and a "Play" button. The glowing line taps "Play": the window "Well done, you’ve won! Your reward is waiting for you. Discover" opens.
• Personalised rewards. Seventeen categories turn from grey to colour as the line passes: High-tech, Food & drink, Home & tableware, Fashion, Garden, Home appliances, Beauty & wellbeing, Sport & leisure, Multi-brand gift cards, Charity donations, Travel, Concerts, Theatre, Theme parks, Digital experiences, Branded merchandise, Your brand’s products.
• Voice-over: "Consulting, to set the course. Creativity to spark desire. Technology and data to drive performance. Programme activation, to sustain engagement. And rewards that leave a lasting impression."

0:56 – End-to-end support

• Image: six thumbnails in a row, linked by the glowing line: "Consulting", "Creative", "Tech & data", "Activation", "Rewards", "Logistics".
• Voice-over and text: "Coordinated support, from start to finish."

1:00 – More than 18 European countries

• Image: a map of Europe; orange lines run from France to the countries where programmes are deployed; a counter rises to 18.
• Voice-over and text: "Programmes deployed in more than 18 European countries."

1:04 – The team and the Dékuple Group

• Image: 24 portraits of the team come together like puzzle pieces to form the group’s monogram. On screen: "A team’s commitment."; a large orange counter rises to "24", with "team members" and "Nice · Paris".
• Image: "The strength of" and the Dékuple Group logo.
• Voice-over: "A team’s commitment. The strength of the Dékuple Group."

1:10 – Signature: We Create bold impact

• Image: the glowing line lands on the dot of the "i" in the Coup de Poing logo. The logo slides above the slogan; a large white monogram appears on the right; a spark reaches the dot of the "i" in "impact".
• On screen: "We Create bold impact"; "www.coupdepoing.com"; "© 2026 Coup de Poing. Designed and produced by Coup de Poing. Illustrative images and voice generated by AI."
• Voice-over: "Coup de Poing. We Create bold impact."