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B2B loyalty programme
A B2B loyalty programme enhances your relationships with distributors, resellers, influencers, and business clients. It links explicit business objectives to valuable benefits. Coup de Poing supports you in defining the framework, platform, management, and rewards, taking into account the realities of your network.
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Make people want to come back.
Make people want to come back.B2C loyalty programme
A B2C loyalty programme organizes the benefits offered to your individual customers: points, statuses, services, or a club. Its value lies in a clear and accessible promise. Coup de Poing builds the system, supports its management, and links interactions to useful indicators for managing customer relationships.
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Enthusiasm is contagious.
Enthusiasm is contagious.Customer referral programme
A referral programme allows a customer to recommend your offer to a friend or family member, with clear allocation rules for both the referrer and the referred customer. Coup de Poing supports you from the invitation process to conversion tracking, engagement, and reward distribution, by defining the appropriate controls.
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Energy becomes collective.
Energy becomes collective.Sales Incentives and Challenges
A sales challenge mobilizes a network around a time-bound and measurable objective. The mechanics must remain transparent and fair to all participants. Coup de Poing combines framework, communication, platform, and rewards to motivate your sales force, distributors, or partners and track their progress throughout the campaign.
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Recognize what connects us.
Recognize what connects us.
Employee motivation and benefits, Works Council
An employee benefits programme facilitates access to useful offers and rewards, while giving visibility to the company's or Works Council's recognition policy. Coup de Poing supports the selection of benefits, their implementation, and the management of the programme. Social, tax, and eligibility conditions are defined with your relevant contacts.
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Rewards that inspire.
Gifts, gift cards, tickets, digital experiences, donations, and branded products. A wide variety of rewards, integrated sourcing, and our own warehouse at Nice to bring your programme to life.
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Your ideas take shape.
Your ideas take shape.Loyalty platform
A loyalty platform makes the programme rules accessible to participants and gives the teams the tools to manage it. Coup de Poing offers a customizable platform to manage journeys, content, mechanics, and rewards. Data exchange, access rights, and indicators are defined during the technical scoping phase.
ExploreYour ideas take shape.
Learning and engagement platform
Turn your reference materials into journeys that encourage learning and participation. Coup de Poing combines AI-assisted production, human approval and community engagement in a platform tailored to your brand.
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Giving meaning. Creating impact.
Giving meaning. Creating impact.Consulting, data and programme management
Loyalty consulting connects your economic objectives, participant expectations, and available resources. Coup de Poing helps you define the promise, rules, and management schedule of your programme. Data analysis then helps us understand usage patterns and adjust actions, with measurable objectives from the outset.
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Experience something together.
Experience something together.Team building and events
A motivational or team-building event gives teams the opportunity to share an experience and a common goal. Coup de Poing supports the design of these key moments in a way that is consistent with your programme. The format, services, accessibility, destinations, and organizational details are discussed with you beforehand.
ExploreMake people want to come back.
Retail and e-commerce
A customer discovers your brand online, buys in-store, and then returns to your app. Your programme must recognize this entire relationship. Points, statuses, or a club: let's build a clear promise, accessible benefits, and engagement that complements your customers' purchasing moments.
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Trust is built.
Trust is built.Banking
In banking, the relationship is built between digital channels, the branch, and the advisor. A referral programme, benefits programme, or network engagement programme must be integrated into these journeys. We help you define the target audience, eligible events, and recognition criteria before choosing the mechanics.
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Being there, for the long haul.
Being there, for the long haul.Insurance
The relationship with a policyholder is not limited to subscription or renewal. Useful benefits and a well-explained referral programme can provide them with other opportunities to interact with your brand. We design these programmes taking into account your networks of agents, brokers, and your decision-making cycles.
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Understanding healthcare professions.
Understanding healthcare professions.Healthcare and Mutuals
A mutual insurance member, a beneficiary, and a partner professional don't expect the same programme. In healthcare, we start with this distinction to design useful benefits and understandable access. The target audience, purpose, and conditions of the programme are defined before the mechanics or rewards.
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Strong connections on the ground.
Strong connections on the ground.Construction and Industry
Manufacturers, traders, distributors, and tradespeople: your network brings together professions with differing purchasing needs and priorities. A B2B programme must recognize these realities. We work with you to develop rules tailored to your accounts and stakeholders, practical benefits, and support that aligns with your business activity.
ExploreGiving meaning. Creating impact.
Services
In the services sector, the value of the relationship often lies in the interaction between two services. Renewal, new use, referrals, or business development: engagement opportunities depend on your business. We help you choose the ones that matter, then build a programme that your clients and teams can truly embrace.
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Bringing the brand into people's lives.
Bringing the brand into people's lives.Consumer Goods
When your products go through distributors, the connection with the end buyer isn't always direct. A consumer club, a loyalty programme, or network engagement address different objectives. We help you choose the target audience and the process that give your brand a valuable platform.
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Connecting expertise.
Connecting expertise.Technology and Telecoms
Resellers, integrators, distributors, and end users do not contribute to your growth in the same way. In technology and telecoms, a programme can support product awareness, service activation, or referrals. We build distinct journeys, linked to events your teams can actually follow.
ExploreCOUP DE POINGLoyalty and Referral Programmes
Customers, networks, employees. We design and manage programmes that inspire engagement. From consulting to rewards.
ExploreCOUP DE POINGA programme for every objective.
Build customer loyalty, develop referrals, boost your networks, or recognize your employees: start with your objective. We help you build the system and keep it running, from the first rule to the awarding of the reward.
ExploreCOUP DE POINGYour reality changes everything.
Loyalty programmes are most effective within a specific context. The buying cycle, the role of the network, participant expectations, and data constraints all influence the design. Discover our approach to the sectors we support.
ExploreCOUP DE POINGGuidelines for Decision-Making.
Methods, definitions, and practical questions for designing, managing, and measuring your loyalty, referral, and incentive programmes. Resources to consult as your project progresses.
ExploreCOUP DE POINGThe Relationship Journal.
Explore the choices that shape a programme: promise, mechanics, rewards, data, engagement, and measurement. Each article offers concrete guidelines to adapt to your organisation.
ExploreCOUP DE POINGFrom topic to action plan.
Our guides structure the stages of your project. Use their questions, tables, and checkpoints to prepare discussions between marketing, sales, HR, data, and operations.
ExploreCOUP DE POINGThe Language of Loyalty.
A common vocabulary facilitates decision-making. Find definitions of terms used in loyalty, referral, incentive, and benefits programmes, along with their English equivalents.
ExploreCOUP DE POINGProgrammes. Real stories.
Coup de Poing and Leoo achievements: loyalty, benefits, referral, and sales promotion. A programme for every brand.
ExploreOur DNAThe agency that brings engagement to life.
For over 30 years, we've been transforming ideas into programmes that create connections. Four complementary divisions, a digital factory, and integrated logistics: creativity meets the ability to deliver.
ExploreCOUP DE POINGLet's talk about your next step.
Do you have a programme to create, a system to develop, or a question about our expertise? Tell us about your situation. The right starting point often comes down to just a few lines.
ExploreCOUP DE POINGLet's see what your programme can become.
Share your objective, target audiences, and initial constraints. We can then prepare a presentation focused on your use case, mechanics, and the issues to be addressed.
ExploreCOUP DE POINGLet's give your project a concrete framework.
Describe the planned programme, the number of participants if known, the expected benefits, and your timeline. This information helps define the scope before estimating the necessary resources.
ExploreCOUP DE POINGFind your programme.
Are you participating in a loyalty, referral, or benefits programme? Your personal account depends on the programme of the company that invited you. Find the link in your welcome email or send a request for assistance, specifying the name of the programme.
ExploreCOUP DE POINGROI starts with the right assumptions.
Estimate the additional margin and annual costs of a programme based on your own assumptions. This simulator explains its calculation: it does not predict results and does not replace incremental measurement after launch.
ExploreCOUP DE POINGWhich programme for your objective?
Three questions to identify an initial approach to explore. The recommendation serves as a starting point for a discussion about your target audiences, your data, and your resources.
ExploreCOUP DE POINGThe questions that move your project forward.
Objectives, mechanics, data, rewards, and organisation: find the answers to the questions that come up when designing a programme. Each answer should then be considered in relation to your context and the agreed-upon scope.
ExploreCOUP DE POINGRelationship meetings.
No appointments are currently scheduled. Interested in discussing loyalty, referrals, or engagement? Suggest a topic to our team.
ExploreCOUP DE POINGThe next talent that makes a difference. It could be you.
Digital, data, artificial intelligence, creative, or customer relations: we value expertise that drives ideas forward. Join a collective that transforms brand ambitions into concrete programmes.
ExploreCOUP DE POINGCoup de Poing in the news.
Find institutional information and public sources that document the evolution of Coup de Poing. For press inquiries, specify your media outlet, topic, and deadline.
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Reward purchases. Engage the network.
A points programme for Bridgestone retail outlets in France and Belgium. Tyre purchases earn points that can be redeemed for gifts in a dedicated shop.
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From sales to points, from points to gifts.
A points-based B2B loyalty programme for sales advisers selling THALGO and Ella Baché products. Earned points give access to a dedicated gift shop.
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Arko Expert: learning and engagement for pharmacy teams
For Arkopharma, Coup de Poing developed a platform connecting product training, participation in the field and rewards. AI turns PDFs from the scientific committee into learning materials, with mandatory human approval before publication.
ExploreGrow your network.B2B Loyalty Programme: The 2026 Method
A B2B programme plays out within the reality of the network: who buys, who uses, who wins? Here's how to link roles, data, and rewards to a measurable business objective.
ExploreEnthusiasm is contagious.Referral Programme: Seven Steps to Structure It
From the shared link to the validated reward, referrals are based on two paths. A seven-step method to recruit willing prospects, make the promise clear, and limit disputes.
ExploreEnergy becomes collective.Sales incentives: twelve mechanisms to compare
Volume, growth, acquisition, product knowledge: not all mechanisms produce the same behaviour. Compare twelve options and build a challenge that your network considers achievable.
ExploreRecognize what connects us.Employee and Works Council Benefits: Designing a Useful Programme
The value of a benefits programme is measured by what employees actually use. Access, diversity of offers, support, and indicators: the choices that transform a catalogue into a useful service.
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Every relationship has its value.
Every relationship has its value.Points, status, or club: which loyalty model to choose?
Points reward an action, status recognizes a relationship, clubs provide ongoing benefits. A grid to choose your model and avoid confusing combinations.
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Measure to move forward more effectively.
Measure to move forward more effectively.Measure the ROI of a loyalty programme
A programme can show strong sales without creating additional value. Switch from revenue to incremental margin, integrate all costs, and test the sensitivity of your model.
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Gifts, gift cards, or experiences: how to choose?
Physical gift, gift card, or experience: the right choice depends on the audience, the timing, and the quality of delivery. Compare the perceived value and limitations of each format.
ExploreTrust is built.Customer loyalty in banking and insurance: methodological points
In banking and insurance, relationships are built over time and with multiple stakeholders. Combine programmes, advice, and networking without reducing loyalty to an acquisition bonus.
ExploreGLOSSARYCustomer Loyalty
Customer loyalty refers to actions that maintain a lasting relationship and give customers reasons to return. It combines quality of service, relevant contacts, recognition, and benefits. It is not limited to issuing points or offering discounts.
ExploreGLOSSARYLoyalty Programme
A loyalty programme formalizes a promise, participation rules, and benefits accessible to a defined group. It can recognize purchases, seniority, referrals, or other valuable actions. The platform supports the programme; it does not, on its own, define its value.
ExploreGLOSSARYB2B Loyalty
B2B loyalty concerns relationships with professional clients, distributors, resellers, or influencers. It must take into account purchasing cycles, account structures, and the role of the people who decide, order, and benefit from the advantages. Professional services can play a significant role.
ExploreGLOSSARYB2C Loyalty
B2C loyalty focuses on the relationship between a brand and its individual customers. Points, statuses, clubs, and services can encourage repeat business and preference. The programme must remain clear, accessible, and consistent with purchasing habits, channels, and the brand promise.
ExploreGLOSSARYCustomer Referral Programme
Customer referral programmes facilitate a recommendation between a customer and a prospect according to defined conditions. A reward may be offered to the referrer, the referred customer, or both. Eligibility, validation, and the awarding timeframe must be clearly explained before participation to minimize misunderstandings.
ExploreGLOSSARYReferrer
The referrer is the person who recommends a brand or service within a programme. Their action can take the form of a link, a code, or another validated action. Their eligibility and rights depend on the programme rules, without granting them access to all of the referred person's information.
ExploreGLOSSARYReferred Person
The referred person is the person recommended within a referral programme. The referral must meet the stated conditions for the referral to be validated. The referral may have its own benefit. The process must include information about the referral, the choice to participate, and the handling of the referral details.
ExploreGLOSSARYSales Incentive
A sales incentive aims to encourage specific sales actions through recognition or reward. It can involve an internal sales force or a network of partners. The mechanism must focus on actions that participants can influence and whose quality can be verified.
ExploreGLOSSARYSales Challenge
A sales challenge is a time-limited operation built around objectives and comparison rules. Results can be individual or collective. Fairness depends in particular on the potential, territory, history, and availability of participants, and not just on the simplicity of the ranking.
ExploreGLOSSARYNetwork Management
Network management encompasses communications, training, events, and mechanisms that maintain partner involvement. It connects a central strategy to local realities. A useful calendar takes business cycles into account and provides participants with information they can use in their work.
ExploreGLOSSARYGamification
Gamification uses game-based progression, challenge, and recognition mechanisms in a different context. In a programme, it should help users understand an action or perceive progress. Adding badges or leaderboards does not guarantee lasting engagement or improved results.
ExploreGLOSSARYLoyalty Points
Loyalty points are a unit of acquisition and use defined by the programme. Their value depends on the rules of allocation, conversion, consumption, and validity. A balance must clearly distinguish between available, pending, used, and expired points to avoid ambiguity.
ExploreGLOSSARYStatus
A status recognizes a member's relationship level according to explicit criteria. It may grant access to specific services or benefits. The conditions for progression, renewal, and downgrading must be defined. Its value stems primarily from the benefits it unlocks and their actual use.
ExploreGLOSSARYTier
A tier corresponds to a threshold in a progression mechanism. It can trigger a change of status, a benefit, or a reward. The reference period and the handling of multiple transitions must be specified. Well-presented thresholds make the next objective understandable for the participant.
ExploreGLOSSARYConsumer Club
A consumer club organizes a relationship around access, services, content, or experiences. It can be open or reserved for specific audiences. Membership must provide tangible benefits; a closed space without activities or clear advantages is not enough to create an active community.
ExploreGLOSSARYActivation
Activation refers to the point at which an eligible person takes a first action defined as significant. This action can be account creation, first participation, or first use. The term must always be accompanied by its operational definition and the period over which it is measured.
ExploreGLOSSARYParticipation Rate
The participation rate relates the number of people who completed an action to the number of people included in the reference scope. It therefore depends on the definition of participation, eligibility, and the period. A rate is only comparable to another if these conventions are compatible.
ExploreGLOSSARYConsumption Rate
The consumption rate measures the use of a value or benefit relative to a reference volume. For points, it can relate points consumed to points issued, but the periods must be compatible. The maturity of the cohorts strongly influences the interpretation of this indicator.
ExploreGLOSSARYAttrition
Attrition describes the loss of customers or the termination of a relationship according to a business definition. Explicit cancellation and prolonged inactivity are not the same thing. The inactivity threshold should be adapted to the buying cycle. A useful analysis examines cohorts and reasons for leaving.
ExploreGLOSSARYRetention
Retention measures the continuity of a relationship or activity over time. It can relate to a contract, an account, or a behaviour. The definition of an active customer and the observation window are essential. High retention can have several causes; it does not, in isolation, prove the effect of a programme.
ExploreGLOSSARYCustomer Value
Customer value estimates the expected economic contribution of a relationship over time. Depending on the model, it incorporates revenue, margin, costs, and probability of continuity. It is based on assumptions that must be documented. It helps to prioritize investments, without constituting an individual certainty about the future.
ExploreGLOSSARYIncrementality
Incrementality corresponds to the proportion of a result attributable to an action compared to what would have occurred without it. It is a matter of comparison and methodology. Since the most engaged customers may already be the most active, their performance alone is not enough to prove an additional effect.
ExploreGLOSSARYROI
ROI relates the net result of an investment to the costs incurred. For a programme, specify the selected result, the total cost, and the period. Using the additional margin rather than the total revenue of members helps avoid a misleading interpretation of profitability.
ExploreGLOSSARYAcquisition Cost
Acquisition cost relates the expenses incurred to the number of new customers acquired within a defined scope. In referral programmes, it includes rewards as well as attributable operating costs. Validation, cancellations, and the quality of acquired customers influence the interpretation of the result.
ExploreGLOSSARYAverage order value
The average order value relates the revenue from a set of orders to the number of retained orders. Taxes, returns, cancellations, and time periods must be specified. Its evolution can result from a change in price, product range, or customer base. It does not, on its own, demonstrate an improvement due to the programme.
ExploreGLOSSARYPurchase Frequency
Purchase frequency describes the number of purchases per customer over a defined period. It must take into account the consumption cycle and differences between populations. An apparent increase may result from a shift in purchases over time. Observing cohorts helps to interpret the continuity of behaviour.
ExploreGLOSSARYSegmentation
Segmentation organizes a population into groups useful for a decision or action. It can be based on usage, potential, needs, or history. A segment must lead to a justifiable and understandable action. Multiplying groups without associated actions complicates management without any clear benefit.
ExploreGLOSSARYCohort
A cohort brings together people who share an event or starting point, such as the month of membership. Tracking it allows for the comparison of trajectories with similar maturity. The rules for entry, exit, and observation must be stable. It helps, in particular, to understand activation, consumption, and retention.
ExploreGLOSSARYFirst-party data
First-party data is collected in the direct relationship between an organisation and its audiences. It can come from a purchase, an account, a contact, or participation. Collecting it directly does not exempt you from defining a purpose, a legal basis, a retention period, and appropriate access.
ExploreGLOSSARYCRM
CRM refers to the practices and tools that organize customer relationship management and tracking. It can centralize contacts, interactions, and opportunities. Its connection to customer loyalty depends on the necessary data and expected actions. Synchronization must have a designated person responsible and explicit controls.
ExploreGLOSSARYSSO
SSO allows access to multiple services using a shared authentication mechanism. It can reduce login difficulties and centralize certain security policies. It does not replace application-specific permissions. Rights, exits, and role changes must still be managed.
ExploreGLOSSARYAPI
An API defines a structured way to exchange data or request an operation between systems. In a programme, it can link purchases, eligibility, points, or orders. The contract, authentication, errors, limits, and rework must be documented to make the integration usable.
ExploreGLOSSARYEligible Ranges
Eligible ranges are the products or services whose purchase can contribute to a mechanism. Their definition can be based on references, categories, or periods. Catalog changes and returns must be taken into account. The rule presented to the participant must correspond to the one applied in the data.
ExploreGLOSSARYGift card
A gift card grants the right to purchase according to the conditions set by its issuer. Its face value, validity period, participating retailers, and terms of use must be known. The digital format facilitates distribution but does not eliminate the need for information, collection, and assistance.
ExploreGLOSSARYGift Library
A gift library is the space for selecting rewards within a programme. Its quality depends on the relevance of the items, their availability, and the clarity of the conditions. It links the participant's balance to an ordering experience. Delivery and support information are part of this experience.
ExploreGLOSSARYIntegrated logistics
Integrated logistics organizes the rewards operational chain: sourcing, storage, preparation, shipping, delivery, and returns, according to the agreed scope. It links the commercial promise to processing capabilities. Statuses and responsibilities must be visible to address beneficiary requests.
ExploreGLOSSARYEmployee Benefits
Employee benefits encompass programmes designed to provide value to employees beyond their base salary. Their nature, funding, and conditions can vary. The social and tax context must be examined by the relevant managers. Their usefulness is also judged by their actual accessibility.
ExploreGLOSSARYEmployee recognition
Employee recognition values a contribution, effort, or achievement. It can take collective, individual, material, or symbolic forms. Its credibility rests on understandable criteria and attention to context. A reward does not replace working conditions or standard management practices.
ExploreGLOSSARYConsent
Consent is one of the possible bases for certain data processing. Its use requires conditions adapted to the purpose and context. In the optional audience measurement of this site, the choice is requested before collection and can be modified. Consent for one purpose does not automatically cover all others.
ExploreGLOSSARYA/B Test
An A/B test compares two variants using a defined method to understand their effect on an indicator. Assignment, volume, duration, and analysis criteria must be established. A difference observed in a small sample may be due to chance. The decision must take into account uncertainty and side effects.
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B2B Loyalty: The brief that moves your project forward
A working white paper to align sales, marketing, finance, and IT: seven decisions, a responsibility matrix, and a launch sheet to complete.
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Referrals: Design a journey worth recommending
Two journeys, one attribution rule, and a measurement system. This white paper helps you move from a reward promise to a truly actionable programme.
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Benefits Programme: Building Lasting Utility
A white paper to choose the right offers, simplify access, and manage usage. Includes a partner selection grid and a launch roadmap.
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Benefits that give meaning to membership
VYV Benefits brings together local offers, ticketing, and experiences on a platform reflecting the group's branding.
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Referral that brings clients back to the branch
With Allianz Avantages, a recommendation becomes an opportunity to reconnect. For each validated referral, the client receives a €20 MERCI card, handed over by their agent. Coup de Poing connects this relationship promise with network tools, reward production and monthly programme monitoring.
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An installer loyalty programme across Europe
All Stars LG connects installer loyalty, customer knowledge, and a personalised rewards catalogue.
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A loyalty bonus for agents and their salespeople
The Motorcraft Loyalty Bonus supports Ford and Motorcraft parts purchases with targets and rewards.
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Recognize each Circle V customer.
Valrhona combines points, status, and professional services to reward customer loyalty.
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A referral programme that follows the real estate journey
VINCI Immobilier integrates the recommendation into the buying process, from the first meeting to the signing.
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Cultivating loyalty on a European scale
Yara Premium connects customer knowledge, rewards, and sales support for farmers.
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Setting the pace for the store network
Yves Rocher energizes its national store network with a dedicated app and key sales events.
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Giving artisans a reason to return
Rewarded purchases, boosting promotions, and sales management for programme Asturienne.
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One programme, seven languages
Caudalie boosts pharmacy sales across Europe with a platform and rewards tailored to each country.
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A programme connected to the daily lives of kitchen designers
Haier, Rosières, and Candy reward appliance purchases by kitchen designers with a showroom contract.
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Linking loyalty, services, and social responsibility
A European programme that combines cashback, training, and donations to charities for ArcelorMittal customers.
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Nine sales channels, one shared dynamic
An integrated motivation programme for the daily work of 2 500 sales staff of Air France.
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A club for installers and tradespeople
Ariston installer loyalty is based on product codes, points, and dedicated promotions.
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Mobilizing Insurance Networks Around Sales
A Joint Initiative to Motivate ASSU Brokers and Agencies 2000, Maxance, and Euro-Assurance.
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Activating agent and broker teams
A challenge AXA Banque to support the sale of banking products in branch and brokerage networks.
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A national challenge for account managers
Programme Caisse d’Épargne mobilizes its Corporate account managers around seven products and shared objectives.
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Converting reported sales into rewards
FMC engages distribution sales representatives around two biostimulants for farmers.
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Connecting distributors, sales representatives, and tradespeople
Gerflor manages its networks to develop product knowledge and support sales activity.
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Supporting the transformation of field teams
Logic-Immo and Top Annonces are bringing their teams together on a brand-segmented challenge platform.
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Visible objectives, motivating rewards
Milwaukee Engage its distributors and certain end customers with sales targets and a gift shop.
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A multi-brand promotion for pharmacies
Native Laboratoire Paris combines sales, product knowledge, and games to motivate pharmacy teams.
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Support HUP crane sales
Potain by Manitowoc motivates its distributors' sales representatives with bonuses and targeted sales targets.
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Empowering distributors to engage their customers
PPG, Guittet, and Sigma Coatings combine in-store promotions with customer loyalty programmes for painting contractors.
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Engaging the network around used vehicle financing
PSA Finance rewards sales agents for used vehicle financing and related services.
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Learning about the products, staging the displays
Sauter Engages Mr. Bricolage sales staff with product quizzes followed by an in-store photo contest.
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A common programme, local rules
SIELE gives each member the freedom to manage the loyalty of their own customers.
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A PRO Service Club for screed applicators
Sika BPE Préfa develops a direct relationship with applicators, in conjunction with distributors and the sales force.
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A club dedicated to waterproofing companies
Sika ES Membranes supports its valued customers with services and industry-specific content.
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Activate the entire distribution chain
Spit connects distributor teams and end users with reward points and in-store promotions.
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Rewards for Thermor’s Roue des Masters.
Coup de Poing supplies rewards and supports order management for Thermor’s Roue des Masters operation. A longstanding collaboration built on a responsive team and a single point of contact.
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Developing business opportunities throughout the network
Vousfinancer motivates its teams and rewards business introducers across its network of agencies.
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Automotive
Dealerships, garages, spare parts, and vehicle inspection centers: unite the stakeholders in your network with loyalty programmes and challenges tailored to their businesses.
ExploreBenefits Programme: three lessons from case VYV
How to combine a common foundation, diverse audiences, and useful offers? Case VYV sheds light on the decisions to be made for a group-wide Benefits programme.
ExploreInternational programme: what the LG case reveals
A common programme in 16 countries must combine consistency and local adaptation. The LG case helps to ask the right questions about governance, data, and rewards.
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Points, statuses, or benefits: your selection grid
Three models, three value systems. An infographic to help you choose based on expected behaviour, frequency of interaction, and engagement methods.
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From recruitment to value: the 7 indicators to connect
A visual grid to link access, usage, rewards, and contribution. Each indicator specifies what it measures and the denominator to keep.
ExploreCoup de Poing within Dékuple GroupDékuple Group: Expertise that multiplies possibilities.
Dékuple is an international communication, marketing and data group. Its multi-entrepreneur model brings together consulting, creativity and MarTech solutions to support brand growth and differentiation.
ExploreOur brand filmCoup de Poing, the engagement marketing agency — brand film
Loyalty, referral, incentives and rewards. In just 78 seconds, discover how Coup de Poing (Dékuple Group) designs and runs relationship marketing programmes for your customers, distributors, sales teams and employees. From consulting to rewards, the agency supports programmes across more than 18 European countries.
ExplorePersonal referrals, supported by advisers
Allianz Défense & Sécurité adapts referrals to defence and security communities. The adviser remains the referring client’s contact, while Coup de Poing coordinates rewards, communications and information for the network and its regional managers.
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