GlossaryStatus
A status recognizes a member's relationship level according to explicit criteria. It may grant access to specific services or benefits. The conditions for progression, renewal, and downgrading must be defined. Its value stems primarily from the benefits it unlocks and their actual use.
A concrete example
A member advances to a higher level based on activity observed over twelve months. They then benefit from differentiated services for a specified period.
A point to consider
Specify the entry, maintenance, and exit from the status. Without a reference period, the member cannot anticipate their progression.
Prepare for renewal from the design stage
Define the acquisition period, the duration of the benefits, and the next evaluation date. Decide how to inform members of their progress and any potential level drop. Test purchase returns around the renewal date. Benefits must remain available under the promised conditions; a prestigious but rarely used level risks undermining trust.
Questions to ask your team
- What activity is taken into account for maintaining the level?
- When will the member be notified of a change in rights?
Every relationship has its value.
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