Every relationship has its value.
ArticlesPoints, status, or club: which loyalty model to choose?
Points reward an action, status recognizes a relationship, clubs provide ongoing benefits. A grid to choose your model and avoid confusing combinations.
COUP DE POING RESOURCES
Expertise to move your programmes forward.
Methods for decision-making. Tools for action. Explore the challenges of loyalty, engagement, and rewards with the Coup de Poing teams.
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White papersB2B Loyalty: The brief that moves your project forward
A working white paper to align sales, marketing, finance, and IT: seven decisions, a responsibility matrix, and a launch sheet to complete.
Grow your network.B2B Loyalty Programme: The 2026 Method
A B2B programme plays out within the reality of the network: who buys, who uses, who wins? Here's how to link roles, data, and rewards to a measurable business objective.
Enthusiasm is contagious.Referral Programme: Seven Steps to Structure It
From the shared link to the validated reward, referrals are based on two paths. A seven-step method to recruit willing prospects, make the promise clear, and limit disputes.
Energy becomes collective.Sales incentives: twelve mechanisms to compare
Volume, growth, acquisition, product knowledge: not all mechanisms produce the same behaviour. Compare twelve options and build a challenge that your network considers achievable.
Recognize what connects us.Employee and Works Council Benefits: Designing a Useful Programme
The value of a benefits programme is measured by what employees actually use. Access, diversity of offers, support, and indicators: the choices that transform a catalogue into a useful service.
Measure to move forward more effectively.Measure the ROI of a loyalty programme
A programme can show strong sales without creating additional value. Switch from revenue to incremental margin, integrate all costs, and test the sensitivity of your model.
Gifts, gift cards, or experiences: how to choose?
Physical gift, gift card, or experience: the right choice depends on the audience, the timing, and the quality of delivery. Compare the perceived value and limitations of each format.
Trust is built.Customer loyalty in banking and insurance: methodological points
In banking and insurance, relationships are built over time and with multiple stakeholders. Combine programmes, advice, and networking without reducing loyalty to an acquisition bonus.
Referrals: Design a journey worth recommending
Two journeys, one attribution rule, and a measurement system. This white paper helps you move from a reward promise to a truly actionable programme.
Benefits Programme: Building Lasting Utility
A white paper to choose the right offers, simplify access, and manage usage. Includes a partner selection grid and a launch roadmap.
InfographicsPoints, statuses, or benefits: your selection grid
Three models, three value systems. An infographic to help you choose based on expected behaviour, frequency of interaction, and engagement methods.
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