Coup de Poing
Let’s talk
Infographics
Infographics

Points, statuses, or benefits: your selection grid

Three models, three value systems. An infographic to help you choose based on expected behaviour, frequency of interaction, and engagement methods.

Coup de Poing editorial team2 min
Design a programme
Get the downloadable document
Points, statuses, or benefits: your selection grid

Key takeaways

  • Points: a verifiable action.
  • Status: lasting recognition.
  • Benefits: usefulness between purchases.

Read the three models

ModelThe logicThe right test
PointsRewarding verifiable actionIs the first benefit achievable?
Status levelsRecognizing a long-term relationshipAre progression and maintenance clear?
BenefitsProviding utility between purchasesAre the offers actually being used?

How to use this grid

In the workshop, first choose the expected behaviour. If you cannot verify the action, a points-based system will be difficult to manage. If interactions are infrequent, examine the value of the services between purchases. Models can be combined provided that each layer provides distinct value.

The pitfall to avoid

Multiplying counters and conditions can give an impression of complexity while making the programme unreadable. Have someone new to the system explain the rule: what they understand is better than what the team thinks they said.

How to use this comparison in a workshop

Choose a target audience and a priority behavior. Then, walk through each model with three profiles: new member, regular member, and less active member. For each, describe the initial benefit, progression, and management effort. Points, statuses, and the club can complement each other if their roles remain distinct; combining them is not a requirement for quality.

Your decision worksheet

CriteriaQuestionElement to produce
UsefulnessWhy would the member return?A specific and readily available benefit.
AccessibilityWhen does the first benefit become achievable?A simulation with real-world usage.
ReadabilityIs the rule understandable without assistance?An explanation tested with participants.
ExecutionWho keeps the promise over time?A manager, a cost, and a support process.

Useful for someone on your team?

Pass on the insight with a ready-to-personalise post.

KEEP IT HANDY

The key ideas in one visual

Download it, share it with your team and use it in your next workshop.

Download PDFDownload visual (PNG)

Keep exploring.

Glossary 2 min

Status

A status recognizes a member's relationship level according to explicit criteria. It may grant access to specific services or benefits. The conditions for progression, renewal, and downgrading must be defined. Its value stems primarily from the benefits it unlocks and their actual use.

Understand and apply
Glossary 2 min

Loyalty Points

Loyalty points are a unit of acquisition and use defined by the programme. Their value depends on the rules of allocation, conversion, consumption, and validity. A balance must clearly distinguish between available, pending, used, and expired points to avoid ambiguity.

Understand and apply
YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

Let’s discuss your project
My project