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Glossary
Glossary

Loyalty Points

Loyalty points are a unit of acquisition and use defined by the programme. Their value depends on the rules of allocation, conversion, consumption, and validity. A balance must clearly distinguish between available, pending, used, and expired points to avoid ambiguity.

Coup de Poing editorial team2 min
Design a programmeRewards & benefits

A concrete example

In a fictional example, €100 of eligible purchases earns 10 points. The account distinguishes between pending, available, and used points; balances are subject to a regularization rule.

A point to consider

Do not confuse face value, actual reward cost, and book value. Also explain validity and exclusions.

Maintain a history rather than a single balance.

Record each transaction with its date, reason, originating operation, and status. Distinguish between issuance, availability, consumption, correction, and expiration. On a given date, the available balance must be able to be reconstructed from this history. Test the reuse of the same file and a partial refund to verify that the value is neither doubled nor incorrectly deleted.

Questions to ask your team

  • Can we explain each movement to the participant?
  • Does a transaction received twice result in only one credit?

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Glossary 2 min

API

An API defines a structured way to exchange data or request an operation between systems. In a programme, it can link purchases, eligibility, points, or orders. The contract, authentication, errors, limits, and rework must be documented to make the integration usable.

Understand and apply
Glossary 2 min

Consumption Rate

The consumption rate measures the use of a value or benefit relative to a reference volume. For points, it can relate points consumed to points issued, but the periods must be compatible. The maturity of the cohorts strongly influences the interpretation of this indicator.

Understand and apply
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