Our DNA

The agency that brings engagement to life.

For over 30 years, we've been transforming ideas into programmes that create connections. Four complementary divisions, a digital factory, and integrated logistics: creativity meets the ability to deliver.

Discover Our Expertise

Four hubs united around your project.

Nice · Paris

30+History and know-how Our Digital Factory Our own warehouse in Nice

Our brand film

Loyalty, referral, incentives and rewards. In just 78 seconds, discover how Coup de Poing (Dékuple Group) designs and runs relationship marketing programmes for your customers, distributors, sales teams and employees. From consulting to rewards, the agency supports programmes across more than 18 European countries.

Watch the film1 min 18 sec

A shared requirement

Create preference. Inspire engagement.

A lasting relationship is built on the details: a promise that resonates, a seamless journey, relevant engagement, a reward that brings joy. Our role is to connect these moments to design loyalty, referral, and motivation programmes that resonate with the daily lives of your B2B and B2C audiences.

Our organisation

Four hubs. One single movement.

From strategy to delivery, the expertise remains connected.

Your programme, our collective

Four hubs to connect strategy with experience.

Hub 01 / 04

Consulting Hub

Read your market, understand your audiences, and define a relationship strategy: objectives, mechanics, data, and indicators.

Diagnosis and Consulting 360°
Implementation and Support
Design Thinking

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Hub 02 / 04

Creation Hub

Give your programme an identity, create content, and design the key moments that sustain engagement.

Web Design and Visual Identity
Communication Materials
Video and Content

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Hub 03 / 04

Digital Hub

Designing and developing your platforms, websites, and mobile journeys. Connecting user experience, interfaces, data, and integrations.

Customizable Web Platform
Applications and Mobile Web
Custom Development

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Hub 04 / 04

Rewards Hub

Selecting prizes, finding customized solutions, and managing logistics from our integrated warehouse at Nice.

Gifts, Promotional Items, Travel, and Seminars
Online store management
Integrated logistics

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Visuals illustrating the professions. Discover our teams below.

Our method

From ambition to lived experience.

01
Understanding
We start with your business, your target audiences, and your constraints to formulate the right priorities.
02
Designing
We define the promise, the mechanics, the user journeys, and the rewards in a coherent system.
03
Activating
We prepare the platform, the workflows, and the communication, then organize the launch with your teams.
04
Moving Forward
We observe participation and usage, share lessons learned, and adjust the programme.

Our culture · Dékuple Group

Three Values. One Way to Move Forward.

Within Dékuple Group, a spirit of conquest, mutual support, and respect fuel a shared ambition: to go further, progress, and support one another. At Coup de Poing, these values guide our ideas and relationships, both among colleagues and with our clients and partners.

Our shared ambitionRelationships that last.

Three complementary strengths: the audacity to blaze the trail, the collective to follow it, and the trust to endure.

Pioneering spirit

Our future starts with bold ideas.

Passion
Innovation
Determination

The spirit of conquest is the desire to undertake, explore, and take on new challenges. Passion provides the impetus, innovation opens up possibilities, and determination transforms the idea into action.

At Coup de Poing

Dare to propose an idea, blaze a trail, seek the solution that advances your programme. Ambition translates into concrete proposals.

Question
Understand your challenge, examine current practices, and identify what could make the difference.
Explore
Combine ideas, creativity, and technology to open new avenues.
Make concrete
Give shape to proposals, test them, and develop them further with you.

What this means for you

Proposals that open up perspectives and a committed team to transform them into concrete programmes.

Mutual support

Together, we are stronger.

Sharing
Solidarity
Collective

An idea is enriched by other perspectives. Mutual support circulates knowledge, brings expertise closer together, and combines goodwill with high standards. It maintains the bonds that allow the group to progress.

At Coup de Poing

Share ideas and expertise between departments, with your teams, and within the group. The project's success is a shared responsibility.

Partnering
Bringing together the skills needed for the project and building a shared understanding with your teams.
Sharing
Pooling information, know-how, and feedback.
Support
Supporting each other through difficulties and working together to find solutions to move forward.

What this means for you

Expertise that communicates, a shared vision of the project, and success achieved together.

Respect

We keep our commitments.

Listen
Integrity
Trust

Respecting people, commitments, and rules: this foundation strengthens our relationships. It encourages us to consider every point of view, to act with integrity, and to ensure long-term success.

At Coup de Poing

Listen to the audience, consider constraints, and keep our promises. A relationship of trust is built on the quality of daily work.

Listen
Consider your objectives, your team's constraints, and your audience's expectations.
Clarify
Share the framework, responsibilities, and commitments to move forward on a clear foundation.
Take ownership
Focus on execution, report difficulties, and address adjustments transparently.

What this means for you

A caring and responsible relationship, in which everyone understands the direction and shared commitments.

Together, let's bring our values to life every day.

In an idea we dare to propose, a skill we pass on, or a commitment we honor, our culture takes concrete form. This is how we want to foster relationships.

Meet our collective

Our story

A story of encounters and expertise.

1989
Creation of Coup de Poing
Coup de Poing was launched in 1989. This is the beginning of a story dedicated to motivation and loyalty.
2009
A platform that evolves with usage
The development of our technological platform is a long-term process: since 2009, it has been enhanced to support programmes and their audiences.
2015
Creation of CDPandCO
CDPandCO was launched in 2015.
2016
The acquisition of Motivation Factory France
Motivation Factory France joins Coup de Poing. A step in combining the expertise that fuels motivation and loyalty programmes.
2022
The acquisition of Centrale Loisirs France
Centrale Loisirs France joins the collective and enriches the expertise gathered around programmes and rewards.
2024
A new chapter with Dékuple and Leoo
On 12 November 2024, Dékuple announced a majority stake in Coup de Poing and the merger with Leoo. Knowledge of programmes meets new digital and data expertise.
The press release of 12 November 2024
Today
A collective, from idea to delivery
Consulting, creation, Factory, and rewards work together. The platform, engagement, and sourcing all contribute to a unified brand experience.

Our locations

Anchored at Nice. Present at Paris.

Our teams, in Nice and the Paris region.

Nice

Our historical roots and integrated warehouse. Here, sourcing, preparation, and logistics give tangible reality to the programme's promise.

Our Warehouse

Illustration of the rooftops of Paris and the Montreuil workshops in orange line art.

Paris · Montreuil

In contact with brands and the Dékuple collective. A Parisian location to foster dialogue between expertise, coordinate projects, and open new perspectives.

Discuss your project

Illustrations of cities, not our offices.

Choices that make sense.

The relevance of a reward also depends on its usefulness, duration of use, and packaging. We integrate these considerations into the programme framework and explore alternatives tailored to your target audiences, including donations to charities. Choices and commitments are defined with you, according to the project's scope.

The Coup de Poing collective

The faces behind
each programme.

From the first exchange to the final delivery, expertise comes together and teams get to know each other.

Business Development and Project Management8 people

Portrait of Roland Deponge — **Roland Deponge**Chief Executive Officer (CEO)LinkedIn

Portrait of Anthony Toutain — **Anthony Toutain**Chief Operating Officer (COO)LinkedIn

Portrait of Natacha Honecker — **Natacha Honecker**Senior Customer Success ManagerLinkedIn

Portrait of Jean-Christophe Hubau — **Jean-Christophe Hubau**Senior Customer Success ManagerLinkedIn

Portrait of Amélie Religieux — **Amélie Religieux**Senior Customer Success ManagerLinkedIn

Portrait of Véréna Billaud — **Véréna Billaud**Senior Customer Success ManagerLinkedIn

Portrait of Nicolas Langlassé — **Nicolas Langlassé**Senior Customer Success ManagerLinkedIn

Portrait of Simina Lupu — **Simina Lupu**Senior Customer Success ManagerLinkedIn

Sourcing, Purchasing, Logistics and Hotline8 people

Portrait of Frédérique Simon — **Frédérique Simon**Purchasing Director

Portrait of Vincent Thouvenin — **Vincent Thouvenin**Customer Relations and Sales Administration ManagerLinkedIn

Portrait of Gaëlle Riffis — **Gaëlle Riffis**Purchasing and Customer Service AssistantLinkedIn

Portrait of Matthieu Monchâtre — **Matthieu Monchâtre**Senior BuyerLinkedIn

**Caroline Grasse**Purchasing and Customer Service AssistantLinkedIn

Portrait of Charlène Mayjonade — **Charlène Mayjonade**Purchasing and Customer Service AssistantLinkedIn

Portrait of Thierry Christin — **Thierry Christin**Logistics

Portrait of Sophie Esteves — **Sophie Esteves**Customer Service Representative

Web Development and Databases3 people

Portrait of Jérémy Venditti — **Jérémy Venditti**Chief Technical Officer (CTO)LinkedIn

Portrait of Vaiani Samg Mouit — **Vaiani Samg Mouit**DeveloperLinkedIn

Portrait of Thibault Mangon — **Thibault Mangon**Back-end DeveloperLinkedIn

Web Design and Graphics2 people

Portrait of Ana Forcioli — **Ana Forcioli**Graphic DesignerLinkedIn

Portrait of Pierre Dubuisson — **Pierre Dubuisson**Art DirectorLinkedIn

Accounting3 people

Portrait of Sabine Salis — **Sabine Salis**AccountingLinkedIn

Portrait of Adrien — **Adrien**Accounting

Portrait of Mélina — **Mélina**Accounting

The energy of an agency. The strength of a group.

Coup de Poing is part of The Boost Factory, the Dékuple Group's full-funnel MarTech hub. We bring B2B and B2C loyalty, referral and incentive expertise, connected to data, insights, activation and measurement.

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