A rewards shop for LG installers across 18 countries
For LG All Stars, the loyalty programme for LG heating and air conditioning installers, Coup de Poing designs and operates the rewards shop: a platform connected to the programme, rolled out across 18 country sites, with a catalogue sourced specifically for each market.
A dedicated shop for each country in the programme.
Gifts, digital gift cards, LG products and LG All Stars branded merchandise.
Real-time points balances and single sign-on from the programme.
The programme and the shop: two distinct roles
LG All Stars encourages professional installers to register, train and choose LG solutions. The programme platform manages registration, purchase declarations, points rules and points earning. Coup de Poing takes over at the rewards stage: our shop is where installers turn their points into gifts.
A shop connected to the programme
Each installer accesses their country’s shop without registering again, using single sign-on (SSO). Their points balance, transmitted via API, is available in real time.
- 01
Sign in from the LG All Stars programme, without a new login.
- 02
Choose a reward from the catalogue’s four categories.
- 03
Confirm the delivery address.
- 04
Pay the difference by bank card if the points balance is insufficient.
Four reward categories, sourced market by market
Our expertise starts with the catalogue. For each of the 18 countries, our teams select and list four reward categories, taking account of local habits, retailers and delivery requirements in each market.
LG products
Monitors, televisions and earphones: installers can also choose products from the brand they recommend.
Physical products
Technology, home, kitchen, leisure: a selection of recognised brands, delivered to the address chosen by the installer.
Digital gift cards
Travel, hospitality, leisure, training: multi-brand gift cards, with local retailers depending on the country.
LG All Stars merchandise
Caps, sweatshirts, notebooks, backpacks: items in the programme’s colours that strengthen a sense of belonging.
18 countries, one service standard
A dedicated shop in every country in the programme, operated from France by the Coup de Poing teams.
- Austria
- Belgium
- Bulgaria
- Croatia
- Czech Republic
- France
- Germany
- Greece
- Italy
- Luxembourg
- Netherlands
- Poland
- Portugal
- Serbia
- Slovenia
- Spain
- Sweden
- United Kingdom
- sourcing, shipping and delivery tracking throughout Europe;
- dedicated customer service for installers;
- an order-tracking tool for LG teams, covering all countries and each individual country.
Reporting that guides the programme
For LG All Stars, Coup de Poing designed a Looker Studio dashboard. It brings programme and shop data together for an overall view, by country and period:
- participant activity, by country and period;
- points and how they are used;
- reward orders and their follow-up.
LG teams thus share a common view of performance, from the European level down to each country.
A shared view of the programme
- Country
- European view
- Period
- Selected period
Participants
Monitor participant activity.
Points
Understand how points are used.
Orders
Follow the rewards ordered.
- Programme and shop data
- Filters by country and period
- From the European level to the detail of each order
July 2026: a new shop
On 1 July 2026, the LG All Stars programme evolved with the launch of a new version of its shop in France, marking the first stage of a progressive, country-by-country rollout.
What to remember
For LG All Stars, Coup de Poing provides what shapes the perceived value of a loyalty programme: desirable rewards tailored to each market, delivered and tracked with the same care in 18 countries, and reporting that gives LG a clear view of its programme.
