A loyalty bonus for agents and their salespeople
The Motorcraft Loyalty Bonus supports Ford and Motorcraft parts purchases with targets and rewards.
A system that connects agents and salespeople.
A dashboard to track achieved objectives.
The gift library becomes accessible when objectives are met.
Engaging two links in the same network
Ford / Motorcraft aims to boost spare parts sales, strengthen the relationship between the brand, salespeople, and agents, and develop agent loyalty. The programme must therefore combine individual performance and network engagement.
Turn objectives into a loyalty journey
The Motorcraft Loyalty Bonus rewards the performance of agents' purchases, with a particular focus on Ford parts. Achieving objectives grants access to the gift library. Their annual evolution reflects the commercial ambition of the programme.
The journey, from the agent's perspective
- 01
View their dashboard and semi-annual objectives.
- 02
Track the progress of their eligible purchases.
- 03
Access the gift library when objectives are met.
- 04
Utilize a concierge service to enhance the experience.
The salesperson becomes a facilitator of network engagement
The back office allows salespeople to track the progress of their agents and encourage them to achieve their sales targets. Salespeople are themselves challenged based on their agents' results. The system thus links the motivation of both groups to a shared network dynamic.
Programme features:
- A web platform with dashboards for agents and salespeople.
- Monitoring of objectives by semester.
- Access to rewards contingent upon achieving objectives.
- Network engagement complemented by a concierge service.
The key takeaway
Salespeople play an active role in agent loyalty: they monitor their progress and support them in achieving their purchasing goals. Semi-annual dashboards, access to rewards, and concierge services complement this network engagement.
