Valrhona
Recognize each Circle V customer.
Valrhona combines points, status, and professional services to reward customer loyalty.
The challenge
- Increase revenue per client company.
- Offer a comprehensive reward system with tools and services Valrhona, and a gift shop.
- Recognizing the value of exclusive customers through status levels.
The system
- The Cercle V. B2B loyalty programme, deployed in 6 European countries, allows Valrhona customers to log in to redeem their points and access rewards and services based on their status.
- The programme's economic performance is modeled and updated with great precision to ensure a return on investment for implemented actions.
Programme Results
Cercle V. combines points, status levels, and rewards with management of the programme's economic performance.
- Significantly positive ROI
- Programme extension to non-exclusive customers and internationalization
