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Loyalty platform

A loyalty platform makes the programme rules accessible to participants and gives the teams the tools to manage it. Coup de Poing offers a customizable platform to manage journeys, content, mechanics, and rewards. Data exchange, access rights, and indicators are defined during the technical scoping phase.

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A smiling professional uses her phone next to her computer in a bright space. Illustrative image.Your ideas take shape.

Your challenges

  • Make the programme easy to understand and use.
  • Connect relevant data with clear responsibilities.
  • Give autonomy to the teams running the programme.

From business need to implementation

  1. 01

    Map the user journeys, rules, and data.

  2. 02

    Define the APIs, SSO, and access rights.

  3. 03

    Configure and test the main participant scenarios.

  4. 04

    Support the launch and management of usage.

Mechanics and functionalities

  • Customizable interface and responsive user journey.
  • Point mechanics, missions, and gamification tailored to the system.
  • Manage content, communications, and rewards.
  • Reporting and data interfaces developed in collaboration with your teams.
One programme. Connected expertise.

  1. Business data

    Relevant purchases, profiles and actions.

  2. Your programme

    Rules tailored to your objectives.

    PointsContentRewards programme

  3. Participant journey

    Progress and access to benefits.

  4. Programme management

    Understand usage and make adjustments.

Data flows and features are defined with your teams.

A reward integrated into the learning path

Participants must understand how to progress, view their rights, and access their benefits. Points rules, statuses, and the catalogue are structured according to the defined programme.

The technical scope to be built together

StepWork to be defined together
InterfacesBrand identity and responsive user journey.
RulesPoints, statuses, missions, and rewards.
IntegrationsAPIs, connectors, and SSO authentication.
AdministrationContent, permissions, and engagement.
ManagementIndicators, exports, and data quality.
FAQ

Your questions. Clear answers.

What does a loyalty platform Coup de Poing allow you to manage?

The platform brings together participant journeys, content, programme mechanics, and access to rewards. The scope can include points, statuses, missions, and engagement functions depending on the chosen system. Administrative needs and indicators are defined with the teams that will manage the programme.

How do you connect a loyalty platform to the CRM or business tools?

API or file exchanges are analyzed based on your environment and the data relevant to the programme. The framework specifies the direction of data flows, identifiers, frequency, and the responsibilities of each team. Validation, error, and correction scenarios are verified before deployment.

Can SSO be implemented for programme participants?

Yes, SSO can be considered during the technical scoping phase. Its implementation depends on the existing identity system, access rights, and expected user journeys. We also specify the scenarios for first-time login, loss of access, or status changes.

Which elements of a loyalty platform can be personalised?

The interface, content, and user journeys are defined in line with your brand and the needs of the participants. Points rules, missions, and access to rewards are adapted to the programme designed together. The list of configurable elements or those requiring specific work is specified in the project scope.

How do I migrate accounts and points from an existing loyalty programme?

The migration begins with a diagnostic of the accounts, balances, history, and available interfaces. We define the data to be retained, the reconciliation rules, and the necessary controls. Migration tests and verification of the main user journeys precede the launch.

How do I prepare for the launch of a loyalty platform?

The launch is prepared by validating the rules, data exchanges, and the main participant scenarios. It is essential to verify registration, the allocation of rights, and access to benefits according to the programme. The organisation of administration, communication, and support completes this preparation.

Keep exploring.

COUP DE POING

ROI starts with the right assumptions.

Estimate the additional margin and annual costs of a programme based on your own assumptions. This simulator explains its calculation: it does not predict results and does not replace incremental measurement after launch.

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COUP DE POING

From topic to action plan.

Our guides structure the stages of your project. Use their questions, tables, and checkpoints to prepare discussions between marketing, sales, HR, data, and operations.

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