ROI starts with the right assumptions.
Estimate the additional margin and annual costs of a programme based on your own assumptions. This simulator explains its calculation: it does not predict results and does not replace incremental measurement after launch.
Your assumptions
Illustrative inputs, editable below. No guaranteed uplift.
Incremental margin less programme costs.
- Incremental revenue
- €146,304
- Incremental margin
- €43,891
- Rewards consumed
- €11,104
- Total annual cost
- €29,104
Costs apply to all programme revenue from active members. The calculation does not establish causality and excludes tax, financing and churn.
Show the formula
Active customers × basket × annual frequency × (1 + frequency uplift) × (1 + basket uplift) = programme revenue. Incremental revenue × margin − rewards consumed − fixed cost = net contribution. ROI = net contribution ÷ total cost.
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