B2B loyalty programme

A B2B programme can target your distributors, wholesalers, resellers, influencers, or professional clients. We distinguish the role of each audience, their potential, and the available data to build tailored journeys. The rules also specify whether the benefit accrues to the company, a team, or an individual participant.

Purchases and sales figures can be supplemented by objectives related to progress, training, or referrals. Each selected action must be observable and linked to a clear validation rule. The choice depends on what you want to develop in your relationship with your network.

The framework identifies the purchasing sources, professional identifiers, and rules for linking them to accounts or points of sale. We then specify who transmits the information, who validates it, and how to handle feedback or corrections. This process allows us to explain to participants the origin of their points.

Objectives can take into account the business, potential, and history of each group of partners. A tailored progression or tier can thus be more relevant than a ranking based solely on total revenue. The comparison criteria are defined before launch and presented to participants.

Professional services, training, gifts, or experiences can meet the diverse expectations of the network. We select the benefits based on the beneficiaries, the programme's objective, and its budget. Access conditions and the allocation between individual and group rewards are defined from the outset.

Monitoring can focus on active partners, order frequency, repeat purchases, and benefit utilization. These indicators are analyzed by segment and over comparable periods, taking your business activity into account. A single observed increase is not sufficient to isolate the programme's effect.