Consulting, data and programme management

The first step is to examine the promise, the rules, programme access, and actual usage. The diagnostic aims to distinguish between a lack of interest in the benefits and difficulties with the user journey or engagement. It allows you to prioritize changes before adding a new mechanism.

Profiles, transactions, and interactions can inform the programme when they answer a specific question. We verify their availability, quality, and how to connect them before selecting the analyses. The scope must remain consistent with the objective being studied and the information that is actually usable.

Analysis allows us to distinguish behaviours, such as first use, regularity, or a slowdown in the relationship. Each priority can then be translated into a tailored journey, message, or benefit. An indicator is defined to verify whether the action actually helps the target audience.

The support can include diagnosis, design workshops, segmentation, definition of indicators, and a facilitation schedule. We also work on content, participation reports, and areas for improvement within the agreed scope. Deliverables and your team's roles are defined at the start of the project.

The calendar links key business milestones to the stages experienced by participants. It can include onboarding, initial use, progress tracking, and re-engagement after a period of inactivity. Each message should explain a benefit or useful action, with a frequency adapted to the programme's context.

A review must identify what needs to be maintained, adjusted, or tested in light of the established objectives. We compare indicators with feedback from the field and challenges encountered along the way. The decisions made are associated with a responsible party, a next step, and a method for assessing their impact.