Referral that brings clients back to the branch
With Allianz Avantages, a recommendation becomes an opportunity to reconnect. For each validated referral, the client receives a €20 MERCI card, handed over by their agent. Coup de Poing connects this relationship promise with network tools, reward production and monthly programme monitoring.
A MERCI card handed to the referring client at the branch.
A referral programme built for the long term.
Tools for the field and central management.
Making recommendations a driver of closer relationships
The objective combines acquisition and loyalty: encourage clients to recommend Allianz, then recognise their trust at the branch. Handing over the reward creates a new contact with the agent and a chance to discuss their needs. The programme therefore retains a human dimension beyond the reward itself.
A simple promise, a tangible reward
Each validated referral earns a €20 MERCI card. Clients can make further recommendations under the programme’s terms. The personalised Allianz-branded card makes the thank-you recognisable, while the in-branch handover gives the network an active role.
From referral to personal handover
- 01
The client recommends Allianz; the referral is checked against the programme’s rules.
- 02
The reward is prepared and matched to the right branch and referring client.
- 03
The client and agent receive the information needed to arrange the card handover.
- 04
The agent hands over the MERCI card and records the handover for follow-up.
An operational chain coordinated every month
Coup de Poing manages programme continuity, from data quality to card dispatch. Automated processes are supported by checks, execution logs and validation stages before distribution.
- Ensure accuracy: reconcile files, update client and branch records, check contact details and flag anomalies.
- Produce: prepare orders, generate personalised letters and check document completeness.
- Coordinate: prepare communications, track dispatches and handle reward-related requests.
Two views, consistent information
The Agent area makes it easier to find a referring client, consult their history and record handovers. Central administration has a consolidated view, filters and exports to monitor campaigns and operations. Dashboards support regular management and ongoing improvement.
What the programme delivers
Tangible recognition for clients, a reason to reconnect for agents and structured monitoring for Allianz teams. The programme’s value lies in aligning these three experiences: clear rules, a personal handover and operations followed through over time.
