VINCI Immobilier
A referral programme that follows the real estate journey
VINCI Immobilier integrates the recommendation into the buying process, from the first meeting to the signing.
The challenge
- Create a seamless referral experience tailored to real estate purchases
- Create an attractive reward promise consistent with the brand
- Integrate referrals into the lead management system
The system
- We created a dedicated referral website connected to the VINCI Immobilier digital ecosystem (SSO, CRM, sales representative database) to offer an optimized referral journey, taking into account the different stages of a real estate purchase project, from scheduling an appointment to signing at the notary's office.
- The process is complemented by relationship-building marketing automation scenarios for both the mentor and the mentee, specifically designed to welcome the latter and encourage them to become a mentor themselves.
The launch
The referral programme supports the stages of the property purchase, from scheduling an appointment to signing at the notary's office.
- The Vinci Immobilier referral programme was launched in September 2019 with a multi-channel media campaign
