Logic-Immo / Top Annonces
Supporting the transformation of field teams
Logic-Immo and Top Annonces are bringing their teams together on a brand-segmented challenge platform.
The challenge
- Managing the field teams of the 2 brands: sales representatives, assistants, merchandisers, managers, totaling more than 1,200 people
- Enabling teams to keep pace with the group's product evolution and the significant growth of the web
- Developing sales and increasing market share for the 2 brands across all clients
The system
- Organizing multiple ad-hoc challenges throughout the year with quantitative and qualitative objectives
- The involvement of the CEO and the Chief Operating Officer is part of the programme
Support materials
- A shared, multi-service web-based engagement platform to both brands and segmented according to participants' affiliation
What makes the difference
- Provision of downloadable sales tools, management of ad-hoc challenges, real-time rankings, online voting module and quizzes
Programme Results
A platform shared by both brands engages more than 1 200 people with challenges, real-time rankings, and sales tools.
- Very strong increase in platform usage and high participation rate in challenges
- Strong recovery in advertising revenue
