Yves Rocher
Setting the pace for the store network
Yves Rocher energizes its national store network with a dedicated app and key sales events.
The challenge
- Managing the national network of stores (Partners and Equity. (Approximately 700 points of sale))
- Innovate in communication methods with POS managers
- Involve the sales force in the process
The system
- Energize stores during key periods throughout the year
- Define criteria (Progress, Monthly Product Sales Target, Acquisition Rate, etc.) for each promotional period
- Be able to classify stores (National, Regional)
- Easily integrate Bonus Rounds/Booster
Support materials
- Dedicated application
- Regular push notifications during the relevant periods: launch videos, weekly results, intermediate rankings, final results, winnings
What makes the difference
- Integrated 100 % management of the operation
- Back Office configuration based on the criteria selected for each promotional period
