Air France
Nine sales channels, one shared dynamic
An integrated motivation programme for the daily work of 2 500 sales staff of Air France.
The challenge
- To drive and develop the sales activity of 9 internal sales channels (2,500 people)
The system
- To strengthen the integration of the motivation programme into the distribution network's work tools
- To innovate in the offering
- Design a national engagement framework to be adapted to each sales channel issue
- Maintain the company's market share
Support materials
- Dynamic web platform
- Regular online engagement
What makes the difference
- Integrated 100 % management of the operation
- Dynamic CRM management
