Coup de Poing
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Glossary
Glossary

Gift Library

A gift library is the space for selecting rewards within a programme. Its quality depends on the relevance of the items, their availability, and the clarity of the conditions. It links the participant's balance to an ordering experience. Delivery and support information are part of this experience.

Coup de Poing editorial team2 min
Rewards & benefits

A concrete example

The selection allows you to find an initial affordable gift, then rewards corresponding to different balances and uses. Availability is part of the promise.

A point to consider

The size of the catalogue is not the only criterion. Compare accessibility, usefulness, availability, and delivery quality.

Build the selection around members’ point balances

Distribute the items according to the point balances members can realistically reach and the desired uses. Verify the presence of an attractive first choice, then options at different levels. Bespoke sourcing can complement the selection process for a target audience, event, or brand request. Evaluate each addition based on its full cost, availability, and delivery conditions, rather than just its perceived value.

Questions to ask your team

  • How many useful choices are accessible to the most frequently used balance?
  • Do the replacement references serve the same purpose?

Useful for someone on your team?

Pass on the insight with a ready-to-personalise post.

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Glossary 2 min

Gift card

A gift card grants the right to purchase according to the conditions set by its issuer. Its face value, validity period, participating retailers, and terms of use must be known. The digital format facilitates distribution but does not eliminate the need for information, collection, and assistance.

Understand and apply
Glossary 2 min

Consumption Rate

The consumption rate measures the use of a value or benefit relative to a reference volume. For points, it can relate points consumed to points issued, but the periods must be compatible. The maturity of the cohorts strongly influences the interpretation of this indicator.

Understand and apply
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