Coup de Poing
Let’s talk
Glossary
Glossary

Gift card

A gift card grants the right to purchase according to the conditions set by its issuer. Its face value, validity period, participating retailers, and terms of use must be known. The digital format facilitates distribution but does not eliminate the need for information, collection, and assistance.

Coup de Poing editorial team2 min
Rewards & benefits

A concrete example

A member exchanges their points for a digital voucher. They must know the retailer, value, validity period, and terms of use before confirming.

A point to consider

Issuance of the code, activation, and use are three different steps. Provide support without exposing codes in reporting tools.

Verify usage before distribution

Create a record for each offer: country, currency, retailers, accepted channels, validity, terms and conditions for combining offers, and support. Test the process of retrieving the code on mobile and its re-issuance according to the issuer's rules. Tracking should distinguish between sending, receiving, and any usage when this information is available. Do not promise usage tracking that the issuer does not provide.

Questions to ask your team

  • Is the card usable in the beneficiary's country?
  • Are important restrictions visible before ordering?

Useful for someone on your team?

Pass on the insight with a ready-to-personalise post.

Keep exploring.

Glossary 2 min

Gift Library

A gift library is the space for selecting rewards within a programme. Its quality depends on the relevance of the items, their availability, and the clarity of the conditions. It links the participant's balance to an ordering experience. Delivery and support information are part of this experience.

Understand and apply
Glossary 2 min

Integrated logistics

Integrated logistics organizes the rewards operational chain: sourcing, storage, preparation, shipping, delivery, and returns, according to the agreed scope. It links the commercial promise to processing capabilities. Statuses and responsibilities must be visible to address beneficiary requests.

Understand and apply
YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

Let’s discuss your project
My project