Spit
Activate the entire distribution chain
Spit connects distributor teams and end users with reward points and in-store promotions.
The challenge
- Energize, retain, and maintain the activity and sales of the distributor network (central services, regional and local managers, store staff)
- Target: Electrical wholesalers, hardware stores, building material suppliers
- Engaging tradespeople or end users (EUs) by collecting information (user club)
The system
- Mobilizing distribution teams and ensuring successful in-store promotions
- Supporting them in gaining market share
- Rewarding top performers with gift points
- Stimulating purchases by tradespeople or EUs with the possibility of accumulating rewards
Support materials
- Online platform with a prize catalogue
- Gift catalogue provided to distributors for in-store implementation and campaign presentation
- Gift cards embedded in products allowing EUs to Craftsmen can accumulate points with each purchase
- In parallel, an online platform is available for internal users (salespeople and European business units that distribute products in Europe) to manage shipments and inventory of branded products
