YOUR SECTOR
Consumer Goods
When your products go through distributors, the connection with the end buyer isn't always direct. A consumer club, a loyalty programme, or network engagement address different objectives. We help you choose the target audience and the process that give your brand a valuable platform.
Bringing the brand into people's lives.
Two audiences, different approaches
- For consumers, link eligible purchases to points, benefits, or content that extends the product experience.
- For distributors and retailers, promote product range awareness or a key sales event with network-specific rules.
- Organize campaigns around the brand calendar while clearly explaining the duration and conditions of each offer.
Plan the proof-of-purchase process
If the programme relies on proof of purchase, participants must know what to submit and how to track their validation. We define the eligible products and channels, duplicates, returns, and necessary information. Processing load and support requests are factored into the campaign design.
Understanding what drives participation
- Registrations and initial actions, by campaign and by audience.
- Acceptable evidence, validations, and main reasons for rejection.
- Repeat purchases observed when data allows for this analysis.
- Use of benefits, total cost, and feedback on the simplicity of the process.
Make people want to come back.
Grow your network.
