Haier / Rosières / Candy
A programme connected to the daily lives of kitchen designers
Haier, Rosières, and Candy reward appliance purchases by kitchen designers with a showroom contract.
The challenge
- Develop sales of household appliances to companies specializing in the marketing of fitted kitchens that have a Candy, Rosières, and Haier showroom contract
- Increase brand awareness
- Acquire new customers
The system
- Encourage kitchen designers to order their household appliances from Candy, Rosières, and Haier by awarding them points for each purchase.
- Offer the possibility of exchanging their earned points for gifts.
Support materials
- Web platform with a catalogue of rewards
- Full back-office access for Regional Managers and the Sales Management
What makes the difference
- Web service between our tools enabling:
- Creation of new accounts
- Automatic distribution of points
- Updating of data on the customer's CRM
