Coup de Poing
Let’s talk
YOUR SECTOR

Healthcare and Mutuals

A mutual insurance member, a beneficiary, and a partner professional don't expect the same programme. In healthcare, we start with this distinction to design useful benefits and understandable access. The target audience, purpose, and conditions of the programme are defined before the mechanics or rewards.

Discuss your projectExplore
A smiling pharmacist and customer chat at the counter. Illustrative image.Understanding healthcare professions.

Build a pathway for each audience

  • For members, make benefits visible and explain how to access them, without multiplying steps or accounts.
  • For beneficiaries, clarify access conditions and provide guidance when the situation does not fit the standard pathway.
  • For partner professionals, define a separate system whose objectives, conditions, and resources are studied with your relevant contacts.

Start with access rights, not medical data

The programme must know who can access which benefit. We review with your teams the information necessary for this verification, its updating, and the associated responsibilities. The design prioritizes data useful to the service offered; health information does not become a default activation criterion.

Measure concrete usefulness

  • Activation among those actually eligible for the programme.
  • Access to offers, use of benefits, and feedback from beneficiaries.
  • Requests related to access rights and the quality of their referral.
  • Costs and long-term participation, distinguishing between different groups.
Our achievements

Client case studies in your sector.

For Arkopharma, Coup de Poing developed a platform connecting product training, participation in the field and rewards. AI turns PDFs from the scientific committee into learning materials, with mandatory human approval before publication.

VYV Benefits brings together local offers, ticketing, and experiences on a platform reflecting the group's branding.

FAQ

Your questions. Clear answers.

How to differentiate the paths of members and professional partners of a mutual insurance company?

These groups have different expectations and access requirements, which call for distinct systems. For members, the focus is on the usefulness and accessibility of the benefits. For professional partners, the objectives and planned allocations are examined separately with your relevant contacts.

What information is useful for granting access to a mutual insurance benefits programme?

The programme must be able to verify the beneficiary's eligibility and the benefits to which they are entitled. We review the necessary information, its updates, and the associated responsibilities with your teams. Medical data is not a starting point for designing the programme's animation.

How can we facilitate access to benefits for health insurance beneficiaries?

The user journey must explain who can use each benefit and how to access it. We aim to limit the number of steps and provide guidance for situations that don't fit the standard journey. Connection or access rights issues are among the points to monitor after launch.

How can we measure the usefulness of a benefits programme in health and health insurance?

Monitoring links the activation of eligible individuals with the use of available offers. Feedback from beneficiaries and requests related to access rights also shed light on service quality. Results are analyzed separately for each target group, including programme costs and participation trends.

Keep exploring.

A smiling customer and shopkeeper chat at a shop counter. Illustrative image.Make people want to come back.
OUR SOLUTIONS

B2C loyalty programme

A relationship that makes people want to come back.

Explore
Two smiling professionals discuss a wood sample at a building materials counter. Illustrative image.Grow your network.
OUR SOLUTIONS

B2B loyalty programme

Partners who choose to follow you.

Explore
Smiling colleagues chat over a shared lunch. Illustrative image.Recognize what connects us.
OUR SOLUTIONS

Employee motivation and benefits, Works Council

Recognition takes shape.

Explore
YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

Let’s discuss your project
My project