Sika, BU BPE Préfa
A PRO Service Club for screed applicators
Sika BPE Préfa develops a direct relationship with applicators, in conjunction with distributors and the sales force.
The challenge
- To engage and build loyalty within a network of applicator clients of distributors
The system
- To create a reliable database of screed applicators in France
- To develop individual relationships between the brand and applicators with the support of distributors
- To indirectly increase product knowledge among distributor sales representatives
- Sales force involvement is part of the programme
Support materials
- A hybrid web platform: public and private sections; Creation of a PRO Service Club
- Specific modules: online registration, dynamic games, sales reporting…
Programme Results
The PRO Service Club brings together applicators, distributors, and the sales force on a platform with registration and sales reporting.
- Since the programme's launch: 60 % of the target audience has joined
- Very high rate of "recovery" of applicators who had strayed from the brand's products
