Ariston Thermo Group
A club for installers and tradespeople
Ariston installer loyalty is based on product codes, points, and dedicated promotions.
The challenge
- Transferring members to a new loyalty programme
- Growing the Club
- Building loyalty among boiler installers and service providers (maintenance)
- Building a database
The system
- Unique codes affixed to each boiler for collecting points
- Negotiating dedicated promotions for individuals and made available to members
- Involving sales representatives in the recruitment process
Support materials
- Online platform with code entry module
- Welcome Kit
- Email Campaign (twice a month)
- Special Activities for Members and Customers: Football Prediction Game, Scratch Cards, etc.
