Asturienne
Giving artisans a reason to return
Rewarded purchases, boosting promotions, and sales management for programme Asturienne.
The challenge
- Encouraging repeat purchases by rewarding professional loyalty.
- Increasing revenue per professional.
- Developing product and service knowledge to boost sales.
The system
- We designed a programme for Asturienne that rewards trade customers based on their purchases, fosters relationships with promotional campaigns and challenges, and leverages high engagement rates to distribute product content.
- Each sales representative Asturienne can manage their customers' activity through the programme's back office.
Programme Results
Tradespeople's purchases, promotional campaigns, and challenges feed into a programme monitored by sales representatives Asturienne.
- 22 % of revenue generated by programme members
- A very high percentage of active registered customers
