ArcelorMittal
Linking loyalty, services, and social responsibility
A European programme that combines cashback, training, and donations to charities for ArcelorMittal customers.
The challenge
- Developing brand preference and supporting humanitarian engagement and the digital transformation of ArcelorMittal.
- Implement a cashback system.
- Fund donations to charities.
- Offer professional training.
- Automatically manage the programme.
The system
- Create a status-based relationship programme that recognizes loyalty (cashbacks) as well as customers' humanitarian and environmental commitments.
- Pan-European programme.
- Generate monthly coupons for the client company to receive cashback on the e-steel website.
- Generate points for each company customer, which can be used to donate to charities or participate in professional training.
- Marketing automation and engagement to encourage upselling and cross-selling.
