Native Laboratoire Paris
A multi-brand promotion for pharmacies
Native Laboratoire Paris combines sales, product knowledge, and games to motivate pharmacy teams.
The challenge
- Sales promotion in pharmacies on a selection of products from the group's brands
The system
- Reward pharmacy advisors based on their product knowledge and sales performance across various brand and product challenges
- Energize the challenge by asking advisors to report their sales online to accumulate points and order gifts
- Increase the programme's appeal with activities such as photo contests, quizzes, and games
- Intensive communication via email and visits from sales representatives
Support materials
- Web platform with sales reporting module and gift catalogue
- Dedicated pages for sales representatives to track sales and reporting for their client portfolios
- Dedicated back office for administrators
What makes the difference
- Numerous email campaigns: launch, reporting, follow-up, point allocation…
- Brand-specific challenges on the same platform
- Segmentation of points of sale for challenge participation and visibility based on participation
