Sauter
Learning about the products, staging the displays
Sauter Engages Mr. Bricolage sales staff with product quizzes followed by an in-store photo contest.
The challenge
- Engage and build loyalty among the sales representatives in the Mr Bricolage distribution network, and collect their contact information
The system
- Implement a special promotion for the sales representatives in the Mr Bricolage network with the support of their manager
- Organize 2 product quizzes with mandatory online registration for sales representatives, then send POS kits to their stores to thank them for completing the 2 quizzes
- Allow participation in a photo contest, provided the sales representative has completed the 2 quizzes, and reward the best photos by providing TVs to the stores so they can create engaging videos for their departments.
Support materials
- Web platform containing a registration module with several successive drop-down menus to facilitate data entry, a quiz module (2 quizzes), and a photo sharing module: 1 photo "Connected Radiators" and 1 photo "Bathroom"
What makes the difference
- Back office allowing managers:
- to view and extract the list of sales representatives who answered the 2 quizzes, along with their stores' postal addresses, in order to ship the POS kits
- to view the shared photos so the jury can select the winners
