Coup de Poing
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Caisse d’Épargne

A national challenge for account managers

Programme Caisse d’Épargne mobilizes its Corporate account managers around seven products and shared objectives.

Caisse d’Épargne
Programme Visual Caisse d’Épargne: A national challenge for account managers.
Programme visual · Caisse d’Épargne

The challenge

  • Energize the network of Account Managers in the Corporate Market branches to increase sales of the 7 targeted products within the Challenge
  • Recruit new Corporate Clients and increase the number of existing Clients using our products

The system

  • Mobilize the sales force around a national Challenge
  • Recognize the best Account Managers by offering them a trip
  • Reward the best Account Managers by offering them gift points
  • Create healthy competition by publishing monthly rankings Account Managers by Branch and Nationally

Support materials

  • Responsive Internet Platform
  • Online Prize Catalog
  • Monthly Publication of Results for Each Account Manager with:
  • Their Ranking by Type of Products Sold
  • Their Ranking within their Team and Nationally
  • The National Ranking of Top Performers
  • Monthly Publication of Results for Each Market Manager with:
  • The Ranking of their Account Managers
  • The National Ranking of Top Performers

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