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Glossary
Glossary

Consent

Consent is one of the possible bases for certain data processing. Its use requires conditions adapted to the purpose and context. In the optional audience measurement of this site, the choice is requested before collection and can be modified. Consent for one purpose does not automatically cover all others.

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Data & integrationsGrow referrals

A concrete example

A separate checkbox allows users to subscribe to a newsletter. The text specifies the purpose, the action is recorded, and the withdrawal option remains accessible. Registration for the programme does not automatically imply agreement to this newsletter.

A point to consider

Consent is one legal basis among others. When this basis applies, it must, in particular, be freely given, specific, informed, and unambiguous. Verify each purpose with your relevant contact person.

Source

Organize proof and withdrawal

When consent is the basis for consent, document the text presented, the purpose, the date, and the person's positive action. Prepare an accessible opt-out and its transmission to the relevant tools. Test this opt-out from the received message and then from the preferences area. A change in purpose requires a new analysis; keeping an old box checked is not sufficient to cover a new use case.

Reference: CNIL, How to obtain consent from individuals?Source

Questions to ask your team

  • Can you retrieve the version of the information that was accepted?
  • Is the withdrawal reflected in every tool that uses this consent?

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Glossary 2 min

First-party data

First-party data is collected in the direct relationship between an organisation and its audiences. It can come from a purchase, an account, a contact, or participation. Collecting it directly does not exempt you from defining a purpose, a legal basis, a retention period, and appropriate access.

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Glossary 2 min

CRM

CRM refers to the practices and tools that organize customer relationship management and tracking. It can centralize contacts, interactions, and opportunities. Its connection to customer loyalty depends on the necessary data and expected actions. Synchronization must have a designated person responsible and explicit controls.

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