Coup de Poing
Let’s talk
Glossary
Glossary

First-party data

First-party data is collected in the direct relationship between an organisation and its audiences. It can come from a purchase, an account, a contact, or participation. Collecting it directly does not exempt you from defining a purpose, a legal basis, a retention period, and appropriate access.

Coup de Poing editorial team2 min
Data & integrations

A concrete example

Registrations, purchases, and preferences collected directly through interaction with a brand can enrich customer knowledge, according to defined purposes.

A point to consider

Collecting data directly does not grant the right to use it for any purpose. Verify the information, legal basis, and retention period.

Justify each data point by its use.

For each field, note the decision or service it enables, its source, the person responsible, and its retention period. Delete fields without a defined purpose and prioritize less precise information when it is sufficient. Also, check the quality: identifiers, duplicates, and update dates. A larger database does not compensate for unreliable or unnecessarily collected information.

Reference: CNIL, Minimize the data collected.Source

Questions to ask your team

  • What service would be impossible without this data?
  • Is the same information unnecessarily copied across multiple tools?

Useful for someone on your team?

Pass on the insight with a ready-to-personalise post.

Keep exploring.

Glossary 2 min

CRM

CRM refers to the practices and tools that organize customer relationship management and tracking. It can centralize contacts, interactions, and opportunities. Its connection to customer loyalty depends on the necessary data and expected actions. Synchronization must have a designated person responsible and explicit controls.

Understand and apply
Glossary 2 min

Consent

Consent is one of the possible bases for certain data processing. Its use requires conditions adapted to the purpose and context. In the optional audience measurement of this site, the choice is requested before collection and can be modified. Consent for one purpose does not automatically cover all others.

Understand and apply
YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

Let’s discuss your project
My project