Coup de Poing
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YOUR SECTOR

Construction and Industry

Manufacturers, traders, distributors, and tradespeople: your network brings together professions with differing purchasing needs and priorities. A B2B programme must recognize these realities. We work with you to develop rules tailored to your accounts and stakeholders, practical benefits, and support that aligns with your business activity.

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Connect each mechanic to real-world situations

  • Reward purchases of eligible product ranges with clear rules for the professional account and its contacts.
  • Energize a product launch or key sales event with objectives that take into account the potential of the points of sale.
  • Combine rewards, services, or training content according to the needs of tradespeople, installers, and network teams.

Circulating usable data

Purchases reported by the distributor, participant declarations, or validation of supporting documents: the process depends on the available data. We specify who declares, who validates, how to process feedback, and to which account to allocate points. The process must remain user-friendly for professionals who work far from their office.

Monitoring accounts and usage

  • Activation of eligible companies and participation of relevant stakeholders.
  • Validated purchases or actions, by product range and network segment.
  • Progress against a defined reference period or target.
  • Use of benefits, cost of allowances, and requests for assistance with declarations or orders.
Our achievements

Client case studies in your sector.

Rewarded purchases, boosting promotions, and sales management for programme Asturienne.

A European programme that combines cashback, training, and donations to charities for ArcelorMittal customers.

Coup de Poing supplies rewards and supports order management for Thermor’s Roue des Masters operation. A longstanding collaboration built on a responsive team and a single point of contact.

FAQ

Your questions. Clear answers.

How to adapt a loyalty programme for tradespeople, building material suppliers, and distributors?

The programme distinguishes between professions, professional accounts, and the stakeholders involved in purchasing. The rules may recognize eligible product ranges or progression based on established objectives. Benefits and engagement are then selected according to field practices and the potential of each group.

How are purchases made from multiple distributors in the construction industry taken into account?

The process depends on the information available from distributors and participants. It may be based on purchase reports, declarations, or supporting documents, depending on the system. We specify the linking to the professional account, the validations, and the handling of returns to avoid ambiguous allocations.

What rewards can be offered to professionals in the construction and industrial sectors?

Rewards, services, or training content can meet different needs depending on the profession. The selection process takes into account the beneficiary, the budget, and the contribution the programme wishes to recognize. The conditions specify whether the benefit accrues to the business account or to a designated participant.

How can a B2B programme be made usable by professionals who are often in the field?

The process must facilitate understanding of the rules and the actions to be taken, particularly for declaring a purchase or viewing its benefits. We identify essential information and the resources available to assist participants. Monitoring support requests then allows us to identify any steps that remain too complex.

Keep exploring.

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OUR SOLUTIONS

B2B loyalty programme

Partners who choose to follow you.

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OUR SOLUTIONS

Sales Incentives and Challenges

Give direction to collective energy.

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Rewards that inspire.
Choice. Customization. Service.

Rewards that inspire.

Gifts, gift cards, tickets, digital experiences, donations, and branded products. A wide variety of rewards, integrated sourcing, and our own warehouse at Nice to bring your programme to life.

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YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

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