Sika, BU ES Membranes
A club dedicated to waterproofing companies
Sika ES Membranes supports its valued customers with services and industry-specific content.
The challenge
- Building loyalty among the brand's waterproofing companies
The system
- Creating a club for privileged clients
- Increasing product knowledge by providing technical documents, sales brochures, and sharing the brand's press releases
- Involving the sales force to act as a liaison for the campaign
Support materials
- Web platform, launch kit
- Specific modules: online job posting declaration,
- Online engagement
