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YOUR SECTOR

Services

In the services sector, the value of the relationship often lies in the interaction between two services. Renewal, new use, referrals, or business development: engagement opportunities depend on your business. We help you choose the ones that matter, then build a programme that your clients and teams can truly embrace.

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Choose the right time to engage

  • Support initial usage with communications and benefits that make the service easier to discover.
  • Organize referrals with conditions that are clear to the customer and follow-up on submitted requests.
  • Recognize the business contributions or participation of a partner network in a journey distinct from that of end customers.

Work with your teams on the programme

The programme is integrated into a relationship already managed by sales representatives, advisors, or customer service. We clarify their roles, the information from the CRM, and the events that trigger a benefit. Validation must take into account the actual delivery of the service, cancellations, and the billing cycle.

Read the uses in their context

  • Activation and initial uses according to the target audience and type of service.
  • Recommendations received, qualified requests, and events actually validated.
  • Use of benefits and feedback from teams in contact with customers.
  • Programme cost and relationship evolution over a period adapted to the service cycle.
Our achievements

Client case studies in your sector.

An integrated motivation programme for the daily work of 2 500 sales staff of Air France.

FAQ

Your questions. Clear answers.

Which customer relationship moments can be valued in a service programme?

First use, renewal, or referral can be relevant milestones depending on your business. The choice depends on the desired behaviour and the events your teams can monitor. The rules must take into account the service cycle and the billing cycle.

How do you distinguish between customer referral and lead generation in services?

A referral programme facilitates the recommendation of a customer, while a lead generation programme targets a network or identified partners. The roles, expected events, and allocation conditions can therefore differ. We build separate programmes when these contributions do not follow the same logic.

How do you validate a reward when a service can be canceled?

The programme must specify the event that makes the service eligible. We work with your teams to define how cancellations are handled and when the benefit can be awarded. The status updates from your business tools must clearly explain the situation to the participant.

How do you integrate a loyalty programme with customer service and sales teams?

The framework defines the roles between the teams that manage the relationship and those that transmit or validate the data. It specifies the useful information from the CRM and the requests to be directed to each contact person. Feedback from these teams is then used to improve the messaging and the customer journey.

Keep exploring.

A smiling customer and shopkeeper chat at a shop counter. Illustrative image.Make people want to come back.
OUR SOLUTIONS

B2C loyalty programme

A relationship that makes people want to come back.

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Two smiling friends share a service on an orange phone in a café. Illustrative image.Enthusiasm is contagious.
OUR SOLUTIONS

Customer referral programme

Trust is contagious.

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Three smiling colleagues build a course with orange and purple notes. Illustrative image.Giving meaning. Creating impact.
OUR SOLUTIONS

Consulting, data and programme management

The programme begins with the right questions.

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Your next programme starts here

Make every service
a reason to stay.

Loyalty, referrals, engagement: let's build the programme tailored to your customers and teams.

Let's talk about your ambition

An initial discussion to understand your challenges and outline the next steps.

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