Coup de Poing
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YOUR SECTOR

Insurance

The relationship with a policyholder is not limited to subscription or renewal. Useful benefits and a well-explained referral programme can provide them with other opportunities to interact with your brand. We design these programmes taking into account your networks of agents, brokers, and your decision-making cycles.

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Create relevant relationship opportunities

  • Provide access to benefits with clear utility and conditions for policyholders or members.
  • Organize referrals with a clearly identifiable invitation and understandable information on the progress of each request.
  • Mobilize agents, brokers, or sales teams around a priority, with objectives tailored to the role of each network.

Respect the decision-making process

Between the recommendation, the initial contact, and the validation, several stakeholders may be involved. We specify the events included in the programme, deadlines, cancellations, and the allocation of responsibilities. Communication and allocation rules are defined with your relevant teams to ensure the process remains clear at every stage.

Observing the relationship beyond launch

  • Activation of beneficiaries and use of offered benefits.
  • Progress of recommendations, validated requests, and allocation time.
  • Network participation by population and by comparable period.
  • Total cost, assistance requests, and points of friction encountered by participants.
Our achievements

Client case studies in your sector.

With Allianz Avantages, a recommendation becomes an opportunity to reconnect. For each validated referral, the client receives a €20 MERCI card, handed over by their agent. Coup de Poing connects this relationship promise with network tools, reward production and monthly programme monitoring.

Allianz Défense & Sécurité adapts referrals to defence and security communities. The adviser remains the referring client’s contact, while Coup de Poing coordinates rewards, communications and information for the network and its regional managers.

VYV Benefits brings together local offers, ticketing, and experiences on a platform reflecting the group's branding.

A Joint Initiative to Motivate ASSU Brokers and Agencies 2000, Maxance, and Euro-Assurance.

FAQ

Your questions. Clear answers.

How can a benefits programme maintain the relationship with policyholders?

Useful benefits provide opportunities to interact with the brand between subscription and renewal. The choice of offers is based on the target beneficiaries and what the programme can concretely offer them. Access conditions and communications must remain easy to understand.

How do you track a referral when multiple stakeholders are involved in insurance?

The process identifies the steps between the recommendation, the first contact, and the event selected for validation. We specify the statuses transmitted by each team and the responsibilities for updates. Deadlines and cancellations are integrated into the rules so that the participant knows the status of their request.

How do you adapt a challenge for agents, brokers, and insurance teams?

Objectives must take into account the role and scope of each network. We distinguish between target groups and measurable events before defining the milestones and rewards. The chosen mechanics are finalized with your relevant teams and explained to participants before launch.

How do you evaluate an insurance loyalty programme beyond just registrations?

Activation, benefit usage, and referral progress provide insights into actual usage. Monitoring differentiates between target audiences and considers the decision-making pace specific to each customer journey. Costs, allocation times, and pain points then help inform adjustments.

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YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

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