Coup de Poing
Let’s talk
Glossary
Glossary

Consumer Club

A consumer club organizes a relationship around access, services, content, or experiences. It can be open or reserved for specific audiences. Membership must provide tangible benefits; a closed space without activities or clear advantages is not enough to create an active community.

Coup de Poing editorial team2 min
Design a programme

A concrete example

A club offers content, services, and deals reserved for its members, including between purchases. Its value can therefore extend beyond simply accumulating points.

A point to consider

A long list of offers is not proof of value. Track repeated use and benefits actually utilized.

Organize regular utility

Choose the services that justify a visit between two purchases: advice, privileged access, events, or useful content. Assign a responsible party, a renewal frequency, and access conditions to each. Examine repeated usage by benefit category. A club may be valued for a small number of well-executed services; unused offerings deserve to be reviewed rather than simply increased.

Questions to ask your team

  • What benefit provides a reason to return this month?
  • Who guarantees the availability and renewal of this benefit?

Useful for someone on your team?

Pass on the insight with a ready-to-personalise post.

Keep exploring.

Glossary 2 min

Participation Rate

The participation rate relates the number of people who completed an action to the number of people included in the reference scope. It therefore depends on the definition of participation, eligibility, and the period. A rate is only comparable to another if these conventions are compatible.

Understand and apply
YOUR NEXT PROGRAM STARTS HERE

Let’s grow your relationships.

An ambition, a challenge, an idea? Let's talk about the programme that will move your clients and teams forward.

Let’s discuss your project
My project