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Glossary
Glossary

Participation Rate

The participation rate relates the number of people who completed an action to the number of people included in the reference scope. It therefore depends on the definition of participation, eligibility, and the period. A rate is only comparable to another if these conventions are compatible.

Coup de Poing editorial team2 min
Measure performance

A concrete example

If 240 of the 800 eligible members report at least one validated sale during the quarter, participation is 30%. Count unique individuals.

A point to consider

Changing the denominator between registered, invited, and eligible changes the result. Publish the scope and time window along with the rate.

Read the rate along with its volume

Display the number of unique participants, the number of eligible participants, and the time period. Break down the results by role or channel if participation options differ. An overall average can mask a group with restricted access. Finally, distinguish between first-time participation and repeated participation: these respectively indicate the discovery of the mechanics and their ability to establish a habit.

Questions to ask your team

  • Is a person who acts multiple times counted only once?
  • Are absences, new entries, and exits handled according to a consistent rule?

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Glossary 2 min

Activation

Activation refers to the point at which an eligible person takes a first action defined as significant. This action can be account creation, first participation, or first use. The term must always be accompanied by its operational definition and the period over which it is measured.

Understand and apply
Glossary 2 min

Segmentation

Segmentation organizes a population into groups useful for a decision or action. It can be based on usage, potential, needs, or history. A segment must lead to a justifiable and understandable action. Multiplying groups without associated actions complicates management without any clear benefit.

Understand and apply
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