Milwaukee
Visible objectives, motivating rewards
Milwaukee Engage its distributors and certain end customers with sales targets and a gift shop.
The challenge
- Build loyalty and boost sales within the distributor network
- Find simple solutions to directly engage resellers
- Reward and build loyalty among a few top end customers
The system
- Register distributors through sales representatives with a choice of one or more sales targets to achieve
- Allow participants to preview the gift shop beforehand to motivate them and remind them of the objectives
- At the end of the Challenge, distribute the points earned to the distributors who have reached their targets so they can convert their points into gifts
Support materials
- A feature-rich online platform
- Email campaigns
What makes the difference
- A very high participation rate
- A successful challenge with a high level Achieving objectives
- Numerous customer data retrievals
- An operation renewed the following year
