Gerflor
Connecting distributors, sales representatives, and tradespeople
Gerflor manages its networks to develop product knowledge and support sales activity.
The challenge
- Engaging, building loyalty, and developing the activity and sales of the distributor network
- Developing product knowledge among the tradespeople who are customers of the distribution network
- Involving the sales force in the process
The system
- Strengthening brand trust within its distribution network
- Indirectly increasing product knowledge among sales representatives and end customers
- Rewarding distributors' involvement in gaining market share with their best customers
Support materials
- Multi-service internet platform dedicated to the distribution network
- Sales promotion platform dedicated to tradespeople
- Launch kit
- Regular and targeted engagement
