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Glossary
Glossary

Gamification

Gamification uses game-based progression, challenge, and recognition mechanisms in a different context. In a programme, it should help users understand an action or perceive progress. Adding badges or leaderboards does not guarantee lasting engagement or improved results.

Coup de Poing editorial team2 min
Engage your networkDesign a programme

A concrete example

A product discovery journey offers a quiz and immediate feedback on the answers. This progression makes learning visible before commercial application.

A point to consider

The number of games played does not measure learning or sales. Link each game mechanic to an expected behaviour.

Design a learning progression

Start with a specific skill or behavior, then choose the mechanism that makes progress visible. A quiz can provide an explanation after each answer and offer a new scenario. A badge should correspond to a defined achievement. To evaluate the approach, observe the transition from successful gameplay to the expected application, as well as dropouts along the way.

Questions to ask your team

  • What will the participant be able to do after this sequence?
  • Is the progression still understandable without a public ranking?

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Glossary 2 min

Activation

Activation refers to the point at which an eligible person takes a first action defined as significant. This action can be account creation, first participation, or first use. The term must always be accompanied by its operational definition and the period over which it is measured.

Understand and apply
Glossary 2 min

A/B Test

An A/B test compares two variants using a defined method to understand their effect on an indicator. Assignment, volume, duration, and analysis criteria must be established. A difference observed in a small sample may be due to chance. The decision must take into account uncertainty and side effects.

Understand and apply
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