Potain by Manitowoc
Support HUP crane sales
Potain by Manitowoc motivates its distributors' sales representatives with bonuses and targeted sales targets.
The challenge
- Incentivize distributors' sales representatives on HUP crane sales
- Building a database of end customers
Participants
- Distribution network salespeople
The system
- Offering salespeople a bonus for selling a specific crane model
- Granting a substantial additional bonus to the salesperson who reaches the sales target
Support materials
- Online platform
- Email campaigns
- Provision of a gift catalogue and an administrator back office
What makes the difference
- Full buy-in from distributor salespeople
- Objectives achieved for accelerating HUP crane sales
