GlossaryReferred Person
The referred person is the person recommended within a referral programme. The referral must meet the stated conditions for the referral to be validated. The referral may have its own benefit. The process must include information about the referral, the choice to participate, and the handling of the referral details.
A concrete example
The referred receives an invitation, reviews the offer, and decides whether to proceed. They can then become a referrer if the programme conditions allow.
A point to consider
Do not create a final registration or marketing consent based solely on a third-party referral.
Prepare for a welcome that lives up to the promise made
The referred customer must find the offer announced in the invitation: benefit, conditions, steps, and contact person. Preserve the referral code throughout the process and check for device changes or later resumptions. Separate the information required for the request from communication preferences. A dropout should be analyzed step by step before increasing the proposed reward.
Questions to ask your team
- Does the code remain associated with the request until it is validated?
- Does the prospect understand what is being asked of them and what they will receive?
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