Coup de Poing
Learning & engagement

Learning and engagement platform

Turn your reference materials into journeys that encourage learning and participation. Coup de Poing combines AI-assisted production, human approval and community engagement in a platform tailored to your brand.

A smiling professional uses her phone next to her computer in a bright space. Illustrative image.Your ideas take shape.

Product knowledge that supports your network

Your teams, distributors or ambassadors need accessible content that is regularly refreshed. We build a journey connecting product discovery, knowledge checks and participation in your brand’s activities. The pace and engagement mechanisms adapt to your audiences.

AI prepares the content; people approve publication

  1. 01

    Define learning objectives and select reference materials approved by your team.

  2. 02

    Use AI to prepare learning formats based on those materials.

  3. 03

    Review facts, terminology, answers and explanations. Make corrections, then approve before distribution.

  4. 04

    Organise learning paths, publish approved content and monitor participation to refine programme engagement.

From reference content to a published learning journey.
  1. Reference document

    A selected and approved source.

    PDF
  2. AI-assisted content formats

    Different formats to support learning.

    TextVisualsAudioVideoQuizzes
  3. Human approval

    Review, correct and approve.

    Before publication
  4. Learning journey published

    Learn, participate and progress.

The source remains the reference. The human team decides what to publish.

Several formats, one reference source

  • Text: titles, summaries and descriptions tailored to online reading.
  • Visuals: learning materials that explain ideas and support recall.
  • Audio: listening content that offers another way to learn.
  • Video: scripts and animated content to introduce concepts.
  • Quizzes: questions, answers and explanations to check understanding.

Connecting learning with participation

The platform can combine product trials, events, competitions, questionnaires and communication kits. Points, a participation history and a reward catalogue make contributions visible. You choose which actions to recognise and the rules that apply, based on your programme’s objectives.

Editorial and operational support

Coup de Poing supports programme design, experience customisation and learning path setup. Content organisation, quiz and points configuration, participation tracking and member support form a connected service.

A real-world application: Arko Expert

For Arkopharma, this approach connects scientific committee content with a community of pharmacy professionals. The Arko Expert case study presents the AI-assisted creation process, engagement activities and early feedback from the client and users.

FAQ

Your questions. Clear answers.

Does AI publish training content automatically?

No. AI prepares materials from reference documents. A human team reviews them, makes corrections where necessary and approves them before publication.

Which formats can be created from a PDF?

Content can be adapted into titles, summaries, descriptions, learning visuals, audio, video and quizzes with explanations. Every format requires human approval.

How can the community be engaged beyond training?

By connecting learning paths with product trials, events, competitions, questionnaires and shareable materials. Points and reward rules are defined around the actions your programme wants to recognise.

Keep exploring.

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