PPG / Guittet / Sigma Coatings
Empowering distributors to engage their customers
PPG, Guittet, and Sigma Coatings combine in-store promotions with customer loyalty programmes for painting contractors.
The challenge
- Implementation of Point-of-Sale Tools
- Building Loyalty Among Painters and Distributors
- Promoting Brand Products at Points of Sale
The system
- Implementation of promotional campaigns for specific product categories and boosters for specific items
- Providing Point-of-Sale Tools to Build Customer Loyalty
- Giving Distributors and Wholesalers Significant Autonomy
- Stimulating Distributor Purchases and Promoting Sell-Out
- Points are earned with each transaction
- Earnings are used by the POS (Point of Sale) to engage end customers
Support materials
- A single platform manages these engagement activities
- This platform allows internal users to track all sales performance across the entire hierarchy nationwide
- Each distributor has a points account credited based on their performance
- Points can be used on an online rewards platform
