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Glossary
Glossary

Loyalty Programme

A loyalty programme formalizes a promise, participation rules, and benefits accessible to a defined group. It can recognize purchases, seniority, referrals, or other valuable actions. The platform supports the programme; it does not, on its own, define its value.

Coup de Poing editorial team2 min
Design a programme

A concrete example

A tradesperson identifies eligible purchases, sees the points earned, and chooses an accessible reward. The promise, the rule, the proof, and the benefit form a unique journey.

A point to consider

Accumulating too many mechanisms can make the promise unclear. Have a future participant explain the rules before launching.

Write the promise before the specifications

Complete this sentence: "For this audience, this action provides access to this benefit, under these conditions." Then draw the path that makes it possible to fulfill this promise, from identification to after-sales service. This work reveals the necessary information, teams, and tools. It also allows you to remove features that do not help either the participant or the management.

Questions to ask your team

  • Can a participant explain the programme in one sentence?
  • Can we trace a reward back to the action that triggered it?

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Glossary 2 min

Loyalty Points

Loyalty points are a unit of acquisition and use defined by the programme. Their value depends on the rules of allocation, conversion, consumption, and validity. A balance must clearly distinguish between available, pending, used, and expired points to avoid ambiguity.

Understand and apply
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