The questions that move your project forward.

Loyalty programmes maintain the relationship over time, referral programmes encourage recommendations, and challenges mobilize people around a time-bound objective. The choice depends on the target audience and the behaviour you want to encourage. Several programmes can complement each other if their rules and objectives remain clear.

Coup de Poing supports the strategy, the design of the mechanics, the platform, the management, and the rewards, depending on the project scope. We work with you to define the deliverables, data exchange, and the monitoring process. Support can therefore be structured around a complete programme or specific identified needs.

The budget depends on the design, platform, integrations, engagement, and planned rewards. Depending on the system, the preparation and delivery of rewards are also included in the cost estimate. An estimate distinguishes between launch costs, recurring expenses, and costs that fluctuate with participation.

The project begins with choosing the target audiences, objectives, and programme rules. Next come data scoping, journey planning, testing, and engagement organisation. The timeline depends in particular on integrations, validations, and the elements already available to you.

Each audience has different expectations, usage patterns, and participation requirements. We specify who participates, which action is recognized, and who receives the benefit before choosing the mechanism. This distinction allows us to build consistent journeys and communications for each situation.

The starting point is to identify the data that is truly useful for the planned system. Its availability and quality determine the possible mechanisms and analyses. The scoping phase may lead to starting with a limited scope, then planning the information or exchanges necessary for the future.

The exchanges with your environment are studied during the technical scoping phase. Depending on the need, they may concern accounts, purchases, business events, or reward orders. The integration methods and responsibilities are defined before confirming the chosen operation.

A diagnostic examines usage patterns, rules, user journey challenges, and the quality of available data. It helps determine what should be retained, simplified, or redesigned. If a technical migration is planned, accounts, access rights, and history are subject to specific scoping and testing.

Depending on the system, the selection can include physical gifts, gift cards, tickets, digital experiences, donations, and branded products. Sourcing also allows for the exploration of specific items based on a brief. The catalogue, availability, and conditions are defined according to the target audience and budget.

The organisation includes assigning managers, a communication calendar, and monitoring points. Reports compare participation, benefit utilization, and feedback from teams or beneficiaries. They help determine which actions to continue, which challenges to address, and which adjustments to test.

Monitoring examines actions actually taken, such as benefit redemption, repeat purchases, or completed conversions. Indicators are chosen according to the objective and compared to the total cost of the system. An appropriate baseline and comparison period help interpret trends without automatically attributing all results to the programme.

The framework specifies the information necessary for operation, the teams that have access, and the processing responsibilities. Communication preferences and applicable rules are reviewed with your relevant contacts. The process must also include updating access rights and directing participant requests.